Ads Measurement Specialist (UCAN - Client Services)

Netflix•New York, NY

1d•$180,000 - $295,000

About The Position

As a Measurement Specialist, you will evaluate and demonstrate the impact of advertiser campaigns on Netflix using first-party and third-party measurement solutions. You will help advertisers understand how campaigns drive outcomes such as brand lift, consideration, conversion, and reach. The role serves priority advertisers in assigned verticals with tailored consultation, while contributing to Netflix’s broader advertising narrative for those verticals. You will own measurement studies end to end, from sales intake and vendor management through survey design, analysis, reporting, and presentation. You will also synthesize results into actionable insights, develop case studies, support learning agendas and playbooks, and collaborate with Sales and client-side analytics, measurement, and research stakeholders.

Requirements

4–6+ years of experience running campaign measurement studies in a digital advertising environment.
Strong understanding of causal measurement methodologies, such as brand effectiveness, conversion lift, sales impact, and foot traffic.
Demonstrated ability to manage projects end to end, including external vendors and internal cross-functional collaboration.
Excellent communication skills and the ability to translate data into clear, impactful insights for technical and non-technical audiences.
Deep curiosity about advertising effectiveness and a passion for helping clients achieve their goals.
Experience evaluating and diagnosing Marketing Mix Modeling (MMM) performance, including interpreting model outputs, identifying potential measurement or performance drivers, and translating findings into actionable recommendations.
Experience leveraging AI tools to improve efficiency, scale analysis, and accelerate the development of insights and client-ready deliverables.

Nice To Haves

Experience in streaming or traditional TV advertising measurement.
Experience with Financial Services, Insurance, Travel, or Auto advertising verticals.

Responsibilities

Execute measurement studies using first-party and third-party solutions to assess campaign effectiveness against advertiser goals, including brand lift, consideration, conversion, and reach.
Use internal tools to scale and support pre-sales insight requests, standardizing materials for Sales and customizing them when warranted by business impact.
Develop subject matter expertise for priority advertisers in assigned verticals, provide one-to-one consultation, and support a cohesive vertical narrative for Netflix advertising solutions.
Collaborate with Sales to develop a thorough and accurate understanding of advertiser goals.
Partner with Sales to engage strategically with client-side analytics, measurement, and research stakeholders and understand evolving measurement needs, including vertical-level needs.
Develop measurement recommendations that serve the interests of both the client and Netflix.
Support the creation of learning agendas and playbooks for assigned verticals.
Oversee the full lifecycle of measurement studies, including sales intake, vendor management, survey design, data analysis, reporting, and presentation of insights.
Translate complex measurement results into actionable insights and compelling stories for advertisers and internal stakeholders, including campaign performance and optimization opportunities.
Develop and share case studies from ongoing and completed analyses to contribute to Netflix’s learning culture and external reputation in advertising.

Benefits

Health plans
Mental health support
401(k) retirement plan with employer match
Stock option program
Disability programs
Health Savings and Flexible Spending Accounts
Family-forming benefits
Life and Serious Injury Benefits
Paid leave of absence programs
Full-time hourly employees accrue 35 days annually for vacation, holidays, and sick paid time off.
Full-time salaried employees are immediately entitled to flexible time off.