Product Marketing Sr. Manager (UCAN) Programmatic Ads

Netflix•New York, NY

1d•$317,000 - $505,000

About The Position

Netflix is seeking a seasoned, strategic, and collaborative Senior Ads Product Marketing leader to own programmatic go-to-market for the US and Canada (UCAN). The role sets the narrative for how agencies, trading desks, advertisers, and technology partners plan and buy Netflix’s premium, brand-safe inventory programmatically, while partnering with product and sales leadership to shape the future of the programmatic business. Within Netflix’s Ads business, the Product Marketing team drives global go-to-market strategy and scalable execution for client-facing ad products, translating product capabilities into market-facing narratives that drive adoption and revenue. This position leads UCAN programmatic strategy and execution across product launches, positioning, partner and sales enablement, tentpole events, customer messaging, and performance measurement.

Requirements

10–12+ years of experience in product marketing within programmatic advertising and/or B2B advertising.
Extensive knowledge of the programmatic ecosystem, including demand and supply sides, identity, and measurement, and the ability to translate technical capabilities into compelling positioning and enablement strategies.
Deep knowledge of the ad-supported CTV streaming space and retail/commerce media.
Exceptional communication and storytelling skills.
Proven track record of leading multiple concurrent, high-visibility product launches and go-to-market programs from strategy through execution.
Strong experience partnering cross-functionally on product strategy, product positioning and narrative, and go-to-market launches, with the ability to influence senior internal stakeholders and external partners.
Strategic vision coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and deliver work under tight timelines.

Nice To Haves

Experience working with agency holding companies, advertisers, and technology partners in the US and/or Canada.

Responsibilities

Drive end-to-end product go-to-market strategy for UCAN programmatic solutions, including DSP expansion, Programmatic Live, programmatic direct demand, supply curation, in-DSP measurement and audiences, and new capabilities such as DSP/SSP integrations.
Define and champion Netflix’s programmatic positioning and value proposition, explaining why and how buyers should transact programmatically versus direct buying and streaming/CTV competitors.
Build UCAN’s programmatic go-to-market and operational strategy for retail and commerce media.
Advise product and regional business leadership by establishing structured feedback loops and evidence-based processes grounded in customer insights, research, and market trends to shape global product strategy, roadmap prioritization, and feature enhancements.
Direct development of high-impact go-to-market materials, including pitch decks, demos, FAQs, battlecards, and case studies.
Lead internal and external enablement programs for ad sales teams, programmatic partners, Mid-Market, and Emerging Business channels to drive programmatic depth, activation, and sales mastery.
Drive alignment and execution of ad solution rollouts at events such as CES, Upfront, and Cannes, representing Netflix programmatic with clients, partners, and industry audiences.
Partner with Communications, Ad Product, Marketing, and Research teams to translate ads portfolio strategy into clear customer messaging and use audience and industry insights to inform new offerings.
Define success metrics and track adoption, pipeline influence, and campaign performance to continuously refine strategy, messaging, and investment.