Product Marketing Manager (UCAN) Media Effectiveness

Netflix•Los Angeles, CA

1d•$240,000 - $362,000

About The Position

Netflix is seeking an Ads Product Marketing Manager focused on Media Effectiveness for US Ad Measurement. The role sits within the growing Ads Product Marketing team and translates technical measurement methodologies into clear, revenue-driving value propositions for US brand advertisers, performance marketers, and agencies. It partners across product, sales, research, and legal/privacy to shape measurement strategy and go-to-market execution for US and Canadian ad measurement solutions.

Requirements

7–10+ years of experience in ad tech product marketing, specifically activating media measurement, data collaboration, and analytical solutions.
Extensive knowledge of measurement methodologies, including incrementality and lift studies, multi-touch attribution, media mix modeling, identity resolution, and clean rooms.
Deep understanding of the US digital advertising ecosystem, including programmatic, CTV, mobile measurement partners, viewability, and fraud prevention.
Excellent communication and storytelling skills, with the ability to translate complex measurement methodologies into clear, revenue-driving value propositions for brand advertisers, performance marketers, and agencies.
Strong experience partnering cross-functionally on product strategy, product positioning and narrative, and go-to-market launches.
Ability to collaborate effectively and execute multiple near-term business priorities under tight timelines while building a long-term strategy.

Responsibilities

Lead go-to-market strategy and launches for US and Canadian ad measurement solutions, including incrementality, brand lift, multi-touch attribution, and clean room integrations.
Ensure measurement is incorporated into launches of new narratives and capabilities, such as new ad formats.
Define and execute packaging and tiering strategies for measurement solutions across client segments, aligned with customer marketing objectives and desired outcomes.
Launch and scale priority measurement programs, including incrementality and conversion lift testing, data clean room partnerships, and media mix modeling enablement.
Partner with Global Product Marketing, Product, Sales, Research, Communications, and Legal/Privacy to shape the roadmap using feedback from agencies and advertisers.
Benchmark Netflix's measurement capabilities against other ad tech platforms to sharpen positioning and competitive messaging.
Drive alpha and beta testing strategies and frameworks with Measurement specialists, and work with data science to develop case studies demonstrating ad effectiveness.
Translate complex methodologies, including Bayesian media mix modeling and synthetic control groups, into clear benefits for media buyers and CMOs.
Create pitch decks, one-pagers, whitepapers, and battlecards, and enable sales, measurement, account management, agency trade desks, and analytics teams.
Position privacy-safe measurement, including clean rooms, Conversions API, and first-party data, amid signal loss and US privacy laws such as CCPA/CPRA.
Drive narrative and alignment around industry standards and accreditation, including MRC and IAB, and third-party measurement integrations such as DoubleVerify, IAS, Nielsen, Kantar, and EDO.

Benefits

Health plans
Mental health support
401(k) retirement plan with employer match
Stock option program
Disability programs
Health savings and flexible spending accounts
Family-forming benefits
Life and serious injury benefits
Paid leave of absence programs
Full-time hourly employees accrue 35 days annually for vacation, holidays, and sick paid time off.
Full-time salaried employees are immediately entitled to flexible time off.