Marketing & Media Manager

Interior Logic Group•Daytona Beach, FL

About The Position

The Marketing and Media Manager develops and implements marketing strategies to promote the company's services, increase brand awareness, and grow its visibility and customer base. The role plans and executes advertising, promotional events, and digital marketing campaigns; oversees the company website and social media; and builds relationships with media outlets. The manager collaborates with project managers, sales, operations, and other internal teams to align marketing efforts with company objectives, manages campaign and event budgets, and analyzes results to improve marketing performance. Other duties may be assigned.

Requirements

  • Bachelor’s degree in marketing or a related field.
  • 5+ years of experience in marketing/media.
  • Excellent analytical skills and ability to drive decision-making through data.
  • Entrepreneurial spirit and ability to test, build, and scale growth marketing strategies from scratch in an ambiguous, fast-paced environment.
  • Ability to lead through influence, work effectively independently, and collaborate cross-functionally with sales and operations teams.

Responsibilities

  • Develop marketing plans and strategies to promote the company's services and increase its visibility and customer base.
  • Plan and execute marketing campaigns, including advertising, promotional events, and digital marketing.
  • Oversee the company's website and social media presence, including creating and posting content, responding to comments and messages, and monitoring analytics.
  • Work with project managers, sales teams, and other internal teams to align marketing efforts with company goals and objectives.
  • Build and maintain relationships with media outlets to secure coverage and improve the company's reputation.
  • Develop and manage budgets for marketing campaigns, events, and initiatives.
  • Analyze marketing campaign data and adjust strategies to improve results.
  • Perform other duties as assigned.
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