Director, Ads Product Marketing

Instacart

4h•$202,000 - $255,500•Remote

About The Position

Instacart's Commercial business is building the path for advertisers and retailers to grow, and the Ads ecosystem needs a Product Marketing center of excellence to lead it. This role leads a team of advertising-focused Product Marketers with cohesive go-to-market strategies and inbound and outbound marketing plans, so product and feature launches land seamlessly. Without it, positioning, messaging, and the voice of the advertiser have no single owner to inform Product and the Ads roadmap. Twelve months from now, Instacart Ads has a consistent, best-in-market narrative and a scaled PMM function that is indispensable to the GTM motion.

Requirements

12+ years of experience in product marketing and related product/marketing roles with at least 6 years in digital advertising and tech industry specifically
Experience in both outbound and inbound Product Marketing efforts
Team management experience, across multiple product lines
Bachelor's degree in marketing, business, or related field
Digital advertising experience and deep understanding of the digital ecosystem and advertising technologies
Proven track record of developing and executing successful go-to-market strategies
Experience in defining product marketing objectives and key results (OKRs) and tracking key performance indicators (KPIs)
Executive presence, with excellent written and verbal communication skills and the ability to articulate marketing concepts to a broad set of audiences

Nice To Haves

Retail Media Network, CPG and/or Retailer experience
Experience using AI to find efficiencies in workflow/processes
A passion for media, measurement and the advertising industry

Responsibilities

Lead a team of skilled product marketers running comprehensive, consistent launch motions that follow best practices and scale PMM impact.
Develop an Ads ecosystem narrative, messaging, and outbound marketing strategy that reinforces market leadership across all marketing touchpoints, with consistent branding, messaging, and positioning across all channels.
Shape priority Ads features and new product opportunities informed by the voice of the customer, blending quantitative and qualitative insights from advertisers and the market, and influencing the product roadmap and business strategy.
Execute and measure strategic, high visibility launches and marketing programs against product-specific business goals, building the sales pipeline and driving product adoption through thought leadership, industry briefings, and events.
Educate the sales team and advertiser base on the value of Instacart's data and measurement products, in partnership with Sales Enablement, with a clear investment strategy across paid marketing, trade partnerships, events, communications, creative, and content set with Growth Marketing.