Promoted Ads || Senior Product Manager, Promoted Ads

Live Nation Entertainment•New York, NY

1d•$110,000 - $120,000

About The Position

The Senior Product Manager will own product strategy and roadmap execution for a defined area within Promoted Ads, Ticketmaster’s proprietary advertising platform. Reporting directly to the VP of Product, this role leads annual and quarterly planning, defines product strategy, and identifies opportunities for AI to create differentiated value. The position operates with significant autonomy in a fast-moving, often ambiguous environment and partners closely with Engineering, Design, and go-to-market stakeholders to deliver high-value features for Ticketmaster’s B2B advertisers. This is a senior, high-trust role for a product leader who defines scope, drives cross-functional alignment, makes well-reasoned decisions with minimal guidance, and communicates product direction to both teams and senior stakeholders.

Requirements

7+ years of product management experience, including meaningful hands-on experience in both adtech and B2B SaaS environments (required).
Demonstrated ownership of a product roadmap with measurable area-level impact and ability to navigate ambiguity with minimal guidance.
Experience leading quarterly and annual planning cycles, including dependency mapping and cross-team alignment.
Strong track record setting and communicating product strategy, with sound judgment in making and defending clear trade-offs.
Experience identifying and scoping AI/ML-driven product opportunities and partnering effectively with Data Science/ML teams.
Excellent written and verbal communication skills, with the ability to adapt communication across technical, cross-functional, and executive audiences.
Ability to work autonomously in a fast-moving environment where scope may shift with business priorities.
Bachelor’s degree or equivalent practical experience.

Nice To Haves

Experience in ticketing, live events, or marketplace/advertising platforms.
Experience partnering with Data Science/ML teams on recommendation, classification, or automation features.

Responsibilities

Own and deliver the roadmap for an area within Promoted Ads, advancing area-level KPIs and aligning core cross-functional partners around shared outcomes.
Lead annual and quarterly planning, mapping the critical path, surfacing dependencies, and committing to measurable goals.
Define and drive product strategy, setting clear choices and success criteria aligned with broader company priorities.
Lead structured qualitative and quantitative discovery, using fan, client, and market signals to inform roadmap decisions.
Identify domain-specific AI opportunities, connecting capabilities such as recommendations, classification, and automation across relevant product surfaces.
Navigate complex and ambiguous problem spaces and make well-reasoned decisions with minimal guidance.
Resolve cross-team risks and make explicit trade-offs among fan experience, client needs, and technical constraints to deliver clean launches.
Plan for scale by addressing usability and technical debt.
Build and maintain a strong understanding of Ticketmaster’s systems and standards, ensuring the roadmap strengthens core platform capabilities.
Serve as the go-to voice for key product decisions in the area, creating clarity and accelerating team decision-making.
Introduce documentation practices such as templates, checklists, and decision logs for team and cross-functional partner adoption.
Drive cross-team clarity and write strategy memos for senior stakeholders, adapting communication to the audience.