Promoted Ads || Senior Product Manager, Promoted Ads

Live Nation Entertainment • New York, NY

6d

About The Position

The Senior Product Manager will own product strategy and roadmap execution for a defined area within Promoted Ads, Ticketmaster’s proprietary advertising platform. Reporting directly to the VP of Product, this role leads annual and quarterly planning, defines product strategy, and identifies opportunities for AI to create differentiated value. The role operates with significant autonomy in a fast-moving, often ambiguous environment and partners closely with Engineering, Design, and go-to-market stakeholders to deliver high-value features for Ticketmaster’s B2B advertisers.

This is a senior, high-trust position for a product leader who can define scope independently. The role requires balancing fan experience, client needs, and technical constraints; planning for product and platform scale; and providing clarity and strong written communication to cross-functional teams and senior stakeholders.

Requirements

• At least 7 years of product management experience, including meaningful hands-on experience in both adtech and B2B SaaS environments.
• Demonstrated ownership of a product roadmap with measurable area-level impact and ability to navigate ambiguity with minimal guidance.
• Experience leading quarterly and annual planning cycles, including dependency mapping and cross-team alignment.
• A strong track record of setting and communicating product strategy and making and defending clear trade-offs.
• Experience identifying and scoping AI/ML-driven product opportunities and partnering effectively with Data Science/ML teams.
• Excellent written and verbal communication skills, with the ability to communicate effectively with technical, cross-functional, and executive audiences.
• Comfort operating autonomously in a fast-moving environment where scope may shift with business priorities.
• Bachelor’s degree or equivalent practical experience.

Nice To Haves

• Experience in ticketing, live events, or marketplace/advertising platforms.
• Experience partnering with Data Science/ML teams on recommendation, classification, or automation features.

Responsibilities

• Own and deliver the roadmap for an area within Promoted Ads, move area-level KPIs, and align cross-functional partners around shared outcomes.
• Lead annual and quarterly planning, map critical paths, surface dependencies, and commit to measurable goals.
• Define and drive product strategy, setting clear choices and success criteria aligned with broader company priorities.
• Lead qualitative and quantitative discovery, combining fan, client, and market signals to inform roadmap decisions.
• Identify domain-specific AI opportunities, connecting capabilities such as recommendations, classification, and automation across relevant product surfaces.
• Navigate ambiguous problem spaces and make well-reasoned decisions with minimal guidance.
• Resolve cross-team risks and make explicit trade-offs among fan experience, client needs, and technical constraints to deliver successful launches.
• Plan for scale by addressing usability and technical debt.
• Build and maintain knowledge of Ticketmaster systems and standards, ensuring the roadmap strengthens core platform capabilities.
• Serve as the primary voice for key product decisions in the assigned area and help the team make decisions efficiently.
• Introduce documentation practices, such as templates, checklists, and decision logs, for the team and cross-functional partners to adopt.
• Create clarity across teams and write strategy memos for senior stakeholders, adapting communication to the audience.

Benefits

• Medical, vision, dental, and mental health benefits for employees and their families.
• Access to a health care concierge and Flexible Spending Accounts or Health Savings Accounts.
• Free concert tickets.
• Paid time off, including paid holidays, sick time, and personal days.
• 401(k) program with company match.
• Stock reimbursement program.
• New parent programs, including caregiver leave.
• Fertility, adoption, foster, or surrogacy support.
• Career and skill development programs through School of Live.
• Tuition reimbursement.
• Student loan repayment.
• Volunteer time off.
• Crowdfunding match.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior