Promoted Ads || Associate, Business Development

Live Nation Entertainment•New York, NY

1d•$65,000 - $70,000

About The Position

The Associate, Business Development will help grow and support the business development function for Promoted Ads, Ticketmaster’s proprietary advertising platform. The role combines prospecting, client support, business operations, and marketing coordination. It keeps the pipeline accurate and progressing, supports daily client and operational needs, and enables Directors to focus on relationship-building and growth. The Associate will become a subject-matter expert on Promoted Ads, lead product demos and discovery calls, and bring client feedback to Product. The role is suited to a curious, dependable, thorough, process-minded, and client-focused person interested in developing a career in business development or sales. The position works cross-functionally with Product, B2B Marketing, Ad Operations, Finance, and other company stakeholders to support client needs and business priorities. The expected compensation is $65,000–$70,000 USD, with pay dependent on factors including market location, qualifications, skills, and experience.

Requirements

1–3 years of experience in business development, sales, account management, marketing, or a related field.
Genuine curiosity about event marketers—including promoters, venues, sports teams, and arts and theater organizations—and their goals and challenges; ability to build trusted relationships through thoughtful listening and follow-through.
Ability to learn technical product details and the broader digital advertising and retail media landscape, and explain them clearly to different audiences.
Confidence and polish in client-facing conversations, including preparing and delivering product demos and presentations.
Strong organizational skills, attention to detail, and consistent follow-through.
Excellent written and verbal communication skills.
Ability to manage multiple priorities, meet deadlines, and own recurring workflows.
Collaborative, team-first mindset and ability to work effectively across functions.
Strong problem-solving skills and willingness to ask thoughtful questions to understand issues beyond the surface level.
Analytical aptitude, including the ability to pull, organize, and analyze basic performance, campaign, or business data to identify trends and flag potential issues.
Proficiency with Microsoft Office, especially Excel and PowerPoint, and Google Workspace, including Sheets, Slides, Docs, and Drive.
Familiarity with CRM and pipeline-management platforms such as Monday.com, Salesforce, or similar tools.
Comfort learning new systems and working across multiple tools and platforms.
Interest in digital advertising, media, entertainment, and technology.

Nice To Haves

Experience with Asana, Jira, or similar project-management tools.

Responsibilities

Research, qualify, and prioritize prospective clients, and onboard self-serve users.
Support initial outreach and communications to prospects.
Maintain accurate prospect, activity, and next-step information in the CRM.
Identify opportunities to improve pipeline organization, follow-up consistency, and reporting.
Become a subject-matter expert on the Promoted Ads product.
Lead product demos and discovery calls, tailoring solutions to client goals.
Bring client feature requests, competitive intelligence, and friction points to Product to help inform the roadmap.
Support beta tests, new feature launches, and go-to-market enablement.
Translate campaign performance data into recommendations and upsell opportunities.
Support monthly billing and keep billing documents current and organized.
Help draft process documentation for clarity across the team and functions.
Help respond to routine client questions, follow requests through to resolution, and troubleshoot basic issues.
Coordinate with internal teams and keep clients and stakeholders informed.
Work cross-functionally with Product, B2B Marketing, Ad Operations, Finance, and other stakeholders.
Keep business development materials, presentations, case studies, and other resources current and organized.
Support marketing initiatives, including relevant industry events and year-end client gifting.
Prepare client-facing presentations, meeting materials, and internal updates.

Benefits

Medical, vision, dental, and mental health benefits for employees and families.
Access to a health care concierge and Flexible Spending Accounts or Health Savings Accounts.
Free concert tickets.
Paid time off, including paid holidays, sick time, and personal days.
401(k) program with company match.
Stock reimbursement program.
New parent programs, including caregiver leave.
Fertility, adoption, foster, or surrogacy support.
Career and skill development programs through School of Live.
Tuition reimbursement and student loan repayment.
Volunteer time off.
Crowdfunding match.