Business Development Associate

The Broadmoor Hotel's Talent Acquisition Team•Colorado Springs, CO

22h•$20 - $22

About The Position

The Broadmoor is committed to creating a culture of family and community while simultaneously providing a genuine, unforgettable experience for our guests and team. This role will play a key part in continuing to uphold our reputation and providing exceptional service to our guests. The Business Development Associate is responsible for identifying and qualifying new group business opportunities that support The Broadmoor's occupancy and revenue goals during key need periods. Through research, prospecting, and collaboration with the sales team, this role generates qualified leads that drive room nights, bookings, and revenue while supporting the resort's overall group sales efforts. Our employees represent the Broadmoor brand and are Ambassadors of our Forbes Five-Star and AAA Five Diamond Standards.

Requirements

Strong research, prospecting, and business development skills.
Minimum of a high school diploma or General Education Degree (GED) equivalent.
Highly organized individuals with strong attention to detail and accurate record-keeping abilities.
Comfortable utilizing databases, CRM systems, AI tools, and industry resources to uncover new business opportunities.
Excellent communication and relationship-building skills.
Self-motivated and results-driven with the ability to work independently.
Strong analytical and problem-solving skills, with the ability to evaluate opportunities and prioritize prospects.
Proven ability to manage multiple projects and maintain a consistent pipeline of qualified leads.
Collaborative team player who works effectively with sales leaders and stakeholders.
Naturally curious and persistent, with a passion for uncovering new business opportunities.

Nice To Haves

Previous experience in hospitality sales, group sales, business development, recruiting, or lead generation is preferred.
Experience using Cvent, Delphi, CRM systems, or similar sales and prospecting platforms preferred.
Knowledge of meetings, events, group business, or the hospitality industry preferred.

Responsibilities

Researching and identifying potential group business opportunities that align with The Broadmoor's need periods and revenue goals.
Prospect new organizations and uncover opportunities from past, lost, or inactive accounts.
Qualify leads by gathering key meeting and event details, including dates, room night potential, and decision-maker information.
Submit qualified opportunities for review and approval by sales leadership.
Maintain accurate records of sourcing activities, lead status, and account information.
Utilize industry resources, databases, and technology tools to identify and develop new business opportunities.
Support occupancy and revenue growth during key need periods, particularly between mid-November and March.
Generate qualified leads that result in room nights, revenue, and definite bookings for the resort.
Collaborate closely with sales leadership to ensure focus on the most promising prospects and business opportunities.
Uphold and abide by all Broadmoor policies, procedures, and safety guidelines.
Other duties as assigned.