Staff Product Manager, Mobile Application

Ancestry

2d•$140,000 - $157,000

About The Position

Ancestry is seeking a Staff Product Manager to lead the cross-functional vision, strategy, and execution for its iOS and Android mobile app within the Activate product organization. The role focuses on evolving the app as a primary channel for customer acquisition, conversion, and retention, especially by helping DNA-first customers move into Family History experiences and subscriptions. The position sits at the intersection of DNA and Family History and offers high organizational visibility and the opportunity to affect conversion, subscription growth, and active engagement. The Staff Product Manager will work with product managers, designers, mobile engineers, data scientists, user researchers, and partner teams. They will establish an 18–24 month roadmap, align senior stakeholders around shared outcomes, and use customer research, experiments, and behavioral and quantitative data to improve native mobile experiences. Key outcomes include more in-app subscriptions, repeat 30-day usage, and long-term retention.

Requirements

At least 5 years or equivalent of product management experience in consumer-facing B2C digital products.
Proven experience building and shipping features for native iOS or Android applications.
Hands-on experience improving native mobile onboarding, paywall, or subscription flows to drive conversion.
A track record of optimizing conversion funnels, running experiments, and guiding users across multi-product portfolios or freemium/trial experiences.
Proficiency with data analytics tools, defining feature-level KPIs, setting up A/B tests, and combining quantitative data with qualitative research to inform roadmap priorities.
Demonstrated ability to collaborate with engineering, design, and analytics partners, navigate technical dependencies, and communicate progress to product management leadership.
Good understanding of the native mobile development lifecycle, app store release processes, mobile UX patterns, and agile workflows.

Nice To Haves

Curiosity and passion for genomics, personal identity, storytelling, and family history.

Responsibilities

Lead the cross-functional mobile product roadmap under the Activate team’s strategy, focusing on converting DNA-first customers into Family History subscribers and streamlining early conversion flows.
Build and refine experiences that connect DNA Matches and Origins with family tree building and record exploration to guide customers from curiosity toward conversion.
Support development of a native mobile subscription and checkout architecture that reduces friction and improves conversion.
Increase in-app mobile GSA conversion, repeat 30-day product usage, and long-term retention by simplifying the experience and guiding new registrants.
Establish a product vision and 18–24 month roadmap for native mobile experiences.
Align senior product leadership and engineering, design, marketing, analytics, and adjacent product teams around shared outcomes and priorities.
Define and monitor success and guardrail metrics, including in-product sign-ups, repeat usage, and UX score.
Use user research, A/B testing, and behavioral data to address customer pain points, reduce cognitive friction for novice users, and represent mobile customers’ needs.