Staff Product Manager, Advertiser Experience (Ads)

Fetch • US - Remote,

3h

About The Position

Fetch is seeking a Staff Product Manager to lead the strategy and development of its new outcome-based advertising platform. This is a 0-to-1 effort to build an AI-native next-generation ad manager that reimagines how advertisers buy, manage, and measure campaigns on Fetch. The role owns the end-to-end Ad Manager experience and related business decisions, including which ad formats to support or deprecate, how to present and bundle formats, and how to design an AI-first ad-buying and setup experience. Areas of focus include campaign creation, reporting, product catalog, billing, and creative generation and management.

The Staff Product Manager will set and communicate a year-long strategy to executives while working through the details of Fetch’s advertising systems. The role includes building the operational foundation for advertisers to transact at scale, serving internal stakeholders through integrations with systems of record, and migrating large advertisers from existing systems. The position partners with Engineering, Design, Go-to-Market, Data, and other business teams, and mentors two Product Managers responsible for integrations and core ad-buying capabilities.

This is a full-time role that can be based at one of Fetch’s US offices or worked remotely from within the United States.

Requirements

• At least 6 years of product management experience, including at least 3 years building advertising technology, particularly ad managers and buying experiences.
• Deep end-to-end understanding of advertising platforms, including campaign management, reporting, billing, and the operational systems that support advertisers.
• Experience building 0-to-1 products and leading customer migrations from legacy systems to new platforms.
• Ability to partner with engineering on platform architecture, APIs, system design, and data flows, translating complex business requirements into scalable technical solutions.
• Strong analytical skills, including defining success metrics, prioritizing investments using data, and measuring business impact.
• AI-native mindset, including daily use of AI tools and proactively identifying opportunities to redesign products and operational workflows through AI and automation.
• Proven ability to lead through influence and align Engineering, Finance, Sales, Sales Ops, Data, and executive stakeholders around a clear product strategy.
• Ability to raise the bar for other Product Managers.
• Strong product judgment and ownership; ability to thrive in ambiguity, drive complex initiatives from strategy through execution, and attend to details to deliver exceptional user experiences.

Responsibilities

• Define and evangelize Fetch’s ad manager strategy, owning the operational foundation that enables advertisers to transact on Fetch at scale.
• Build the core ad-buying experience, including campaign creation and reporting, and determine how agents and AI should change the advertiser experience.
• Ensure the new ad manager meets the needs of Finance, AdOps, AIOps, Fraud, and Catalog teams through integrations with internal systems of record.
• Drive the migration of large advertisers from existing systems to the new ad-buying experience.
• Partner with Engineering, Design, Go-to-Market, and Data teams to balance business needs while building an industry-leading advertiser experience.
• Mentor two Product Managers who own integrations and core ad-buying capabilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed