Product Manager, Ads Product - Brand

Snap•Palo Alto, CA

2d•Onsite

About The Position

Snap Inc. is seeking a Product Manager to serve as the dedicated vertical lead for Brand Advertising within the Ads Platform Product team. The role owns the strategy, roadmap, and growth trajectory for Snap’s brand advertising business, helping leading brands build awareness, consideration, and cultural relevance through creative-first experiences across Snapchat. The Product Manager will evolve Snap’s brand advertising solutions to deliver meaningful advertiser outcomes while creating engaging experiences for Snapchatters. The role partners with product, engineering, sales, measurement, and marketing teams to build and launch advertising solutions. It covers brand advertising for verticals including CPG, Retail, Entertainment, Automotive, Technology, Telecom, Financial Services, and Luxury, and focuses on upper- and mid-funnel outcomes such as awareness, engagement, consideration, and brand lift. The position is expected to work from an office at least four days per week under Snap’s “default together” policy. Snap offers paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that include participation in Snap’s long-term success. The position is eligible for equity in the form of RSUs. U.S. annual base salary ranges vary by pay zone: Zone A (CA, WA, NYC), $209,000–$313,000; Zone B, $199,000–$297,000; and Zone C, $178,000–$266,000.

Requirements

BS/BA degree or equivalent relevant experience.
At least 5 years of experience in consumer technology, digital advertising, marketing technology, or related product management roles.
Deep expertise in digital advertising, brand marketing, and media platforms.
Strong understanding of advertiser objectives across awareness, consideration, engagement, and full-funnel measurement.
Experience building products that combine creative storytelling, audience targeting, measurement, and optimization.
Ability to connect product strategy with advertiser business outcomes and revenue growth.
Strong systems thinking across creative, delivery, measurement, and auction ecosystems.
Proven ability to influence cross-functional stakeholders across engineering, design, research, sales, and executive leadership.
Strong analytical mindset and experience using experimentation and data-driven decision-making.
Excellent communication and executive presentation skills.
Ability to navigate ambiguity and drive large-scale initiatives from concept through launch.

Nice To Haves

Familiarity with brand measurement methodologies such as brand lift studies, MMM, incrementality testing, or attention metrics.
Experience with brand advertising formats across social, video, creator, or AR platforms.
Experience working on advertising products, media platforms, or measurement solutions.
Proven track record of driving product strategy and execution in a cross-functional environment.
Experience working directly with advertisers, agencies, or strategic partners.
Experience partnering with Fortune 500 brands and global agency holding companies.
Strong understanding of creator ecosystems, immersive media, and emerging advertising technologies.
Deep expertise in one or more major advertiser verticals, including CPG, Retail, Entertainment, Automotive, or Financial Services.

Responsibilities

Own the end-to-end strategy, roadmap, and execution for advertiser-facing brand advertising products across Snapchat.
Develop dedicated solutions for key brand verticals, including CPG, Retail, Entertainment, Automotive, Technology, Telecom, Financial Services, and Luxury.
Define and evolve Snap’s approach to upper- and mid-funnel advertising so advertisers can drive awareness, engagement, consideration, and brand lift.
Partner with Measurement, Creative Tools, AR, Creator Partnerships, Formats, Delivery, and Product Marketing teams to build differentiated brand advertising solutions.
Collaborate with sales teams and strategic advertisers to identify market needs, validate product opportunities, and influence long-term roadmap investments.
Use experimentation, advertiser feedback, and market insights to inform product decisions and optimize advertiser outcomes.
Represent Snap with executive stakeholders, agencies, and industry partners to shape the future of brand advertising.