Sr. Technical Product Manager (Digital Asset Management)

U.S. Bank•Irving, TX

1d•$133,365 - $156,900•Hybrid

About The Position

U.S. Bank is seeking a strategic and innovative Senior Technical Product Manager for Digital Asset Management (DAM) to optimize the bank’s DAM practice, with a focus on Marketing needs. The role partners across the enterprise to encourage efficient and strategic use of DAM tools as part of content supply chain processes and the technology footprint. Technical Product Managers oversee strategic management of assigned technical product lines in support of enterprise goals and market needs. They work with stakeholders to define, document, and prioritize features; deliver marketable capabilities with engineering teams; and collaborate with agile teams. This role shapes an outcome-based product roadmap, manages the product backlog, defines performance goals, owns portfolio engagement across the SDLC, monitors performance metrics, and uses OKRs to guide roadmap priorities. For DAM, the role contributes to best practices and emerging technology opportunities, partners with content and experience management engineering teams, and bridges business and technical teams to set strategic direction. It designs, tests, operates, and maintains the DAM repository for Marketing use cases, while collaborating with Marketing, Digital, and Technology teams to align on the DAM vision and capabilities and foster innovation, agility, and continuous improvement. The position requires working from a U.S. Bank location three or more days per week.

Requirements

Experience in Technical Product Management.
Ability to work from a U.S. Bank location three or more days per week.

Nice To Haves

8 or more years of experience in digital asset management.
3 or more years of product management experience.
Proven ability to lead digital transformation initiatives and manage complex digital asset management ecosystems.
Bachelor’s degree in Marketing, Information Systems, or equivalent experience.
Expertise with Adobe Experience Manager (AEM) Assets and AEM Assets as a Cloud Service.
Experience with customer experience analytics tools for measuring asset utilization across platforms.
Expertise in interdependencies among product model system elements and in planning solutions using business metrics, KPI design, systems, service blueprints, and reusability.
Technical understanding of product architecture and the economics of technical investments.
Ability to develop a deep understanding of target customers through internal and external research, including personas, story maps, and product chartering or mapping.
Strong collaboration with software engineers to execute product vision and roadmap.
Skills in product strategy, vision and planning, product discovery and development, agile ways of working, enterprise technical alignment, and performance measurement and optimization.

Responsibilities

Align the strategic vision with cross-functional stakeholders to shape an outcome-based product roadmap, product risk, investment areas, and success measures.
Own and manage the product backlog, drive product development, and engage stakeholders to enable faster speed to market.
Work with Enterprise users to define and deliver product performance goals, including outcomes and customer experience.
Own engagement for the assigned technical portfolio across the SDLC, including adoption and collaboration.
Develop, analyze, monitor, and report performance metrics to identify trends and opportunities for continuous improvement.
Use performance metrics and OKRs to advance strategies, initiatives, and roadmap priorities.
Contribute to DAM best practices and make use of emerging technology opportunities.
Partner with content and experience management engineering teams to educate and inform them about DAM best practices and requirements.
Drive DAM strategic direction collaboratively, bridging business and technical teams.
Design, test, operate, and maintain the DAM repository to support Marketing use cases.
Collaborate with Marketing, Digital, and Technology teams to align on the DAM vision and capabilities.
Foster innovation, agility, and continuous improvement within the Technology organization.

Benefits

Healthcare coverage, including medical, dental, and vision.
Basic term and optional term life insurance.
Short-term and long-term disability insurance.
Pregnancy disability and parental leave.
401(k) and employer-funded retirement plan.
Paid vacation of two to five weeks, depending on salary grade and tenure.
Up to 11 paid holiday opportunities.
Adoption assistance.
Sick and Safe Leave accruals of one hour for every 30 hours worked, up to 80 hours per calendar year unless otherwise provided by law.
Incentive and recognition programs, equity stock purchase, 401(k) contribution, and pension, subject to eligibility requirements.