Senior Product Manager - Digital Asset Management

Veeva Systems•Massachusetts - Boston, MA

2d•Remote

About The Position

Veeva Systems is seeking an experienced product manager to own and grow the digital asset management (DAM) capabilities of Veeva Vault PromoMats, a platform used by life sciences companies to manage promotional content. The role focuses on helping brand, marketing operations, commercial, and medical affairs teams store, find, reuse, and distribute approved assets efficiently. The Senior Product Manager will own the DAM product strategy and roadmap, covering areas such as asset ingestion and metadata, search and discovery, rights and usage management, content reuse, and multichannel distribution. The role involves working with Engineering, UX, QA, customers, and cross-product teams to identify needs, define requirements, and deliver scalable, high-quality capabilities appropriate for a regulated industry. This includes exploring AI applications such as auto-tagging, semantic search, and generative variations, while supporting the auditability required by regulated customers. The position is a Work Anywhere role, with flexibility to work from home or an office. Veeva describes itself as a public benefit corporation and emphasizes customer success, employee success, doing the right thing, and speed.

Requirements

At least 5 years of enterprise software product management, engineering, or consulting experience.
At least 2 years of hands-on focus on digital asset management, content management, or creative production platforms.
Working knowledge of DAM systems, including metadata models and taxonomies, rendition and transcoding, APIs and integrations, and AI/ML applications such as auto-tagging, semantic search, and generative AI.
Understanding of content and asset architecture, including storage and delivery, versioning, permissions and rights management, and integrations with content management, work management, and distribution channels.
Ability to explain complex technical concepts in terms of business value to non-technical stakeholders in Marketing, Creative, Legal, Medical, and Regulatory departments.
Demonstrated ability to work with UX and Engineering teams to build intuitive tools for complex workflows.
Experience in Marketing or Marketing Operations, or building products for marketing teams, and a working understanding of brand strategy, campaign planning, and content production.
Familiarity with brand-team methodologies and workflows, including creative and campaign briefs, agency and studio workflows, brand guidelines and governance, modular content and content supply chain models, omnichannel distribution, and launch readiness.

Nice To Haves

Direct experience with Veeva Vault PromoMats or a leading DAM platform such as Adobe Experience Manager Assets, Aprimo, or Bynder.
Familiarity with life sciences MLR review processes, 2253 submissions, or Medical Information workflows.
Experience with image, video, and other creative file formats, proofing and review tools, and agency or studio handoffs.
Hands-on involvement in brand strategy, brand or product launch planning, or global campaign rollout, including supporting content, claims, and approval cycles.
Working knowledge of marketing technology used alongside DAM, including content and experience platforms, marketing work management, marketing automation and CRM, and campaign analytics tools.

Responsibilities

Own the vision, strategy, and multi-release roadmap for DAM capabilities, including potential AI applications.
Engage with life sciences brand, marketing operations, creative and agency, medical, and regulatory teams to understand their asset workflows and translate insights into prioritized product requirements.
Define and track customer-value metrics, including asset reuse, time to find and publish approved assets, metadata completeness, and feature adoption.
Write product specifications and partner with Engineering, UX, and QA through design, development, and release.
Deliver capabilities that reduce manual effort across the asset lifecycle, including metadata extraction, rendition and format management, rights and expiration tracking, and distribution of approved assets.
Ensure DAM capabilities preserve the auditability required by regulated customers.
Partner with product teams across Vault, including PromoMats MLR review and claims teams, to deliver connected experiences.
Enable Sales, Services, and Support with product positioning, demos, and documentation for releases.