Sr. Solutions Architect (Pre Sales)
About The Position
Nielsen is seeking an experienced, consultative sales professional to drive sales of Nielsen Bi-Directional (NRLD Enrichment). The product enables clients to combine first-party data with Nielsen Respondent Level Data (NRLD) in a privacy-safe clean-room environment and generate predictive audience scores across their customer database without raw data leaving the room. This strategic, high-visibility role focuses primarily on expanding existing Nielsen relationships. The successful candidate will build relationships, translate business questions into specific use cases, and guide multi-stakeholder enterprise sales cycles from discovery and proof of concept through signed, renewable engagements. The role requires the ability to explain the product's value and clean-room architecture to business, technical, legal, and privacy stakeholders. The position also involves interpreting complex business issues, recommending best practices, solving problems from a broad perspective, and potentially leading functional teams or projects. Employees outside India and the United States must be willing to serve as a local internal subsidiary director for in-country governance matters, with corporate support.
Requirements
- 10–15 years of experience in consultative sales, pre-sales, or solutions consulting.
- Recognized expertise in data clean rooms, identity resolution, and privacy-safe data matching and analytics.
- Proven record of selling data, identity, measurement, or analytics solutions to media, streaming, advertising, or agency accounts.
- Familiarity with technologies such as Snowflake clean rooms, Amazon Web Services infrastructure, SQL, identity resolution, and platforms such as LiveRamp.
- Experience commercializing sophisticated identity and data-enrichment solutions.
- Strong consultative selling skills, including the ability to open buyer conversations without a predetermined use case and translate business questions into technical use cases.
- Ability to explain data clean rooms, identity resolution, privacy-safe matching, and predictive scoring at scale to business and technical stakeholders.
- Experience navigating multi-stakeholder enterprise sales cycles, including engaging privacy, legal, and governance stakeholders.
- Ability to communicate complex concepts, anticipate objections, and influence others to adopt a different point of view.
- Ability to lead others in solving complex problems and use analytical thinking, tools, and judgment to identify innovative solutions.
- Depth or breadth of expertise in a specialized area and general knowledge of related areas.
- Bachelor's degree or equivalent experience.
Nice To Haves
- Specific familiarity with Respondent Level Data (RLD), first-party data integrations, and bi-directional audience expansion methodologies.
- Familiarity with the media measurement and ad-tech landscape, including linear, streaming, digital, and audio, and awareness of competitors and methodology-based differentiation.
- Advanced degree or specialized certifications.
Responsibilities
- Own and grow strategic accounts, primarily by expanding existing Nielsen relationships.
- Consult with clients to identify solutions and align the product with a specific, quantified business need.
- Lead discovery to surface clients' economic questions, assess value at risk, and frame Bi-Directional as a solution to identified gaps.
- Quantify ROI before signing, using a value-at-risk framework grounded in the client's data.
- Scope and guide proof-of-concept engagements, agree on success metrics in writing before development, and convert proven results into signed, renewable commercial agreements.
- Navigate enterprise sales cycles by mapping and engaging technical, commercial, financial, privacy, and governance stakeholders.
- Explain the Compute-to-Data clean-room architecture to business, technical, and legal audiences, including that raw PII never leaves the room and only mathematical scores do.
- Defend deals against in-house first-party data approaches, DIY clean rooms, and competitors using a discovery-first, methodology-based approach.
- Position sports and other strategic-wedge accounts for their downstream pull-through value.
- Interpret business issues and recommend best practices, taking a broad perspective to find innovative solutions.
- Work independently, receive guidance in the most complex situations, and potentially lead functional teams or projects.
- For employees outside India and the United States, serve as a local internal subsidiary director in governance matters if required.
Benefits
- Comprehensive health and wellness plans.
- 401(k) with a Nielsen company match.
- Generous paid time off policy.
- Depending on the role, a company-provided vehicle and/or discretionary incentive or bonus eligibility.
- Potential eligibility for bonuses, equity, or other incentives.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
