Sr. Social Media Manager

Plug Technologies Inc•Los Angeles, CA

3d•$120,000 - $140,000•Onsite

About The Position

Plug is hiring a Sr. Social Media Manager to own our social presence end to end - across both Plug's brand channels and the personal founder voice of our CEO, Jimmy Douglas. These are two distinct voices with two distinct purposes, and part of this role is understanding how they differ and how they work together so each strengthens the other. This is a senior, hands-on role. You'll be shooting, directing, editing, writing, and posting yourself from day one, with real room to build and lead a team as the function grows.

Requirements

Senior-level social media experience, able to run point solo from concept through shoot, edit, and post, without needing a team around you to get started
Strong creative instincts and a natural, engaging writing voice
Comfort directing a confident, camera-savvy founder
Skill shooting and editing content on both mobile and camera
Experience managing online community engagement and interpreting social performance data

Nice To Haves

Experience working directly with a founder, or at a marketplace company.
Automotive experience is not required

Responsibilities

Own the full content calendar and strategy across both the Plug brand
Identify and develop recurring themes and narrative territories for our content, building on our existing brand framework and finding new ground within it
Create short-form video (Reels, TikTok), static posts, stories, and longer-form YouTube content such as day-in-the-life pieces
Write copy across all formats and platforms
Shoot and direct Jimmy regularly, in person, including on short notice for spontaneous content moments, in addition to planned brand content at Plug HQ
Edit content yourself end to end, with the option to hand rough cuts to an editor when that's the better use of time
Manage Instagram, TikTok, YouTube, X, and LinkedIn for the Plug brand
Proactively engage elsewhere online - in EV and auto industry conversations and relevant culture and trend moments - to raise Plug's visibility beyond our own channels