Sr. Social Media Manager

Luxury Presence•Los Angeles, NY

About The Position

Luxury Presence is seeking a strategic Social Media Manager to own and build the company's presence across all platforms. This role is responsible for defining the social media strategy, turning social presence into a growth channel, and proving its impact on business results. The manager will work closely with the CEO on his thought leadership, and collaborate with content, demand generation, and sales teams on integrated campaigns. This is a build role focused on strategic ownership and driving measurable outcomes.

Requirements

4-6 years in social media or community management, with at least 2 years owning strategy.
Deep working knowledge of how platforms like LinkedIn, Instagram, Reddit, YouTube, and TikTok actually behave.
Comfortable pulling and interpreting engagement, reach, and conversion data, and adjusting strategy based on performance.
Strong brand voice discipline to ensure consistent messaging across all platforms.
Hands-on content creation or art direction skill, including producing content or briefing designers and videographers.
Ability to operate as a strategic owner, spotting opportunities and acting on them.
Strong judgment under ambiguity and ability to own public-facing issues end-to-end.
High quality bar for content, even at volume.
Ability to work fluidly across functions, coordinating with content, demand gen, sales, and leadership.
Proactive in staying ahead of platform shifts and cultural moments.

Responsibilities

Build and publish a documented social strategy within the first 90 days, including channel priorities, content pillars, posting cadence, and voice guidelines, reviewed quarterly against performance data.
Own a quarterly social-sourced pipeline target, set jointly with sales and RevOps, and build reporting to demonstrate the link between social activity and business results.
Grow share of voice for LP's core narrative through follower growth, reach, and impressions on flagship content, including CEO's thought leadership and the Reddit presence.
Manage community health end-to-end, focusing on engagement rate, response time, and sentiment, establishing clear benchmarks.
Make social a dependable contributor to at least one other function's goals within the first year (e.g., newsletter, video series, webinar promotion) with a documented handoff process.
Own real-time judgment calls on engaging with platforms like Reddit, deciding when to engage, escalate, or protect the brand without waiting for direction.
Collaborate with the CEO on his thought leadership presence.
Partner with content, demand gen, and sales on campaigns requiring social media support.