Sr SEO & GEO Specialist

At Home Group•Coppell, TX

19h•Hybrid

About The Position

The Senior SEO & GEO Specialist will advance At Home’s organic discovery roadmap across traditional and local search, generative AI platforms and large language models, and emerging agentic commerce experiences. The role applies deep SEO expertise and technical judgment to help customers and AI assistants discover, understand, evaluate, and shop At Home products. It identifies opportunities, turns approved priorities into focused tests and work plans, and measures results such as qualified traffic, conversion, and revenue contribution. The Specialist coordinates agency partners and collaborates with Engineering, Product, Merchandising, Content, Marketing, PR, Analytics, and Store Operations. The role uses findings to recommend priorities and potential investments, and reports on organic performance, local engagement, technical health, and selected AI measures. The position is based in the Dallas, Texas home office on a hybrid schedule: work from home Mondays and Fridays, and work onsite Tuesdays, Wednesdays, and Thursdays. Success includes progress against agreed organic and technical performance baselines, consistent measurement and evidence-based learning about AI discovery, and reliable delivery of roadmap work and pilots.

Requirements

Five or more years of experience in SEO, digital search, eCommerce, or organic growth, with a record of independently delivering increasingly complex work.
Hands-on knowledge of large-site SEO, including crawl and log-file analysis, rendering, indexation, structured data, site architecture, canonicals, redirects, and sitemaps.
Experience using search and analytics data to identify opportunities and evaluate tests.
Working knowledge of generative AI search, answer engines, LLMs, or AI-assisted product discovery, and sound judgment in evaluating evolving capabilities.
Ability to turn technical findings into clear recommendations and requirements for business and technical partners.
Ability to prioritize work, manage multiple workstreams, and deliver with limited oversight.

Nice To Haves

Bachelor’s degree in marketing, communications, business, information systems, or a related field; equivalent practical experience will also be considered.
Retail or omnichannel experience.
Experience with tools such as Google Search Console, Adobe Analytics or Google Analytics, Ahrefs, Semrush, Moz, or Screaming Frog.
Experience with multi-location retail, local discovery, or omnichannel eCommerce.
Experience with product feeds, APIs, structured product data, inventory or fulfillment information, or eCommerce and content platforms.
Experience evaluating or supporting pilots involving AI assistants, agentic commerce, or emerging product discovery integrations.

Responsibilities

Deliver approved priorities across technical SEO, content, and local search, translating customer intent, search demand, and business needs into practical work plans and recommendations.
Audit crawlability, rendering, indexation, site architecture, internal links, structured data, canonicals, redirects, and sitemaps; use crawl and log-file analysis to document issues, prioritize fixes with partners, and validate implementation.
Recommend improvements to product, category, editorial, seasonal, and store pages using search intent and assortment priorities.
Monitor listing accuracy across search engines, maps, and relevant platforms, and work with partners to correct gaps.
Monitor how AI answer engines and assistants represent At Home, its products, and stores; track visibility, citations, recommendations, referrals, and accuracy across selected customer questions and categories.
Run focused tests in GEO and AI discovery, assess results and limitations, and recommend next steps.
Support commerce pilots by documenting product, pricing, availability, fulfillment, and policy information needs, and coordinating testing with Product, Engineering, Security, Legal, and Operations.
Report on organic traffic, nonbrand performance, conversion, revenue contribution, local engagement, technical health, and selected AI measures; explain assumptions and limitations and recommend adjustments based on results.
Oversee agency deliverables and internal workstreams, clarifying requirements, owners, milestones, and success measures.
Communicate technical findings clearly and help keep agreed work moving.
Stay current on search and AI discovery changes, evaluate useful tools and methods, and apply learning to improve customer value and digital discovery work.