SEO/GEO Team Lead

Siege Media•Chicago, IL

7h•Remote

About The Position

Siege Media is hiring an SEO/GEO Team Lead to own client relationships and strategy from end to end. This is an individual-contributor role with no direct reports: the lead builds plans, executes deliverables, and presents completed work and its impact to clients. The role supports clients across a range of industries and sizes, including eCommerce, Fintech, and SaaS, and focuses on improving traditional and AI search visibility, content, and user experience.

Requirements

3–5 years of experience in an SEO/GEO role.
Experience analyzing websites using tools such as Ahrefs, Screaming Frog, Google Analytics 4, Google Search Console, and Peec AI or similar AI-tracking tools.
Experience tracking and reporting AI search visibility, including share of voice, citation and reference rate, and AI-referral traffic, and translating findings into actionable client recommendations.
Technical background with analytical and problem-solving skills.
Experience conducting full SEO/GEO site audits and producing impactful, digestible recommendations.
Deep experience with eCommerce, Fintech, and SaaS clients, and a solid understanding of how search engines and AI bots crawl, index, and rank websites in these industries.
Ability to analyze data and make impactful recommendations across on-page, off-page, and technical SEO/GEO factors.
Comfort using LLMs to accelerate SEO/GEO workflows and improve efficiency.
Deep understanding of on-page, content, technical, and off-page GEO strategies that support client performance in AI search.
Strong interpersonal skills and ability to build productive working relationships.
Experience managing client relationships and producing polished deliverables.
Strong project-management skills and ability to manage multiple projects effectively.
Ability to set priorities, meet deadlines, and work independently.
Working knowledge of HTML, CSS, and JavaScript, with an eye for good web design.
Experience using Google Workspace, including Sheets, Slides, and Docs.

Nice To Haves

Experience using a project-management tool such as Basecamp or Productive.
Experience with large eCommerce websites and a CMS such as WordPress, Shopify, or Webflow; headless CMS experience is a plus.
2–3 years of experience working in an agency environment.
Experience with product feed optimization and agentic commerce.

Responsibilities

Own client relationships end to end by developing SEO/GEO strategies, executing deliverables, and leading client calls to present completed work and explain its impact.
Develop SEO/GEO roadmaps based on client KPIs, competitor analysis, site audits, and industry expertise.
Recommend and implement SEO/GEO best practices for client websites across different industries and sizes.
Audit and optimize high-value product, service, and landing pages across SEO, GEO, and CRO, balancing search rankings, AI citation, and on-page conversion.
Read and interpret site code to identify technical SEO/GEO issues, including page speed, site architecture, and crawling or indexing problems.
Create clear, summarized checklists for deliverables that explain expected opportunity, lift, and ownership and help developers and clients implement recommendations.
Coordinate and oversee SEO/GEO content creation by writing optimized briefs, and write web copy for marketing sites across verticals.
Analyze weekly performance using tools such as Google Search Console, Google Analytics, Ahrefs, and Peec AI, and prepare client reports in Data Studio with insights, recommendations, and next steps.
Create Google Slides, Sheets, and Docs that communicate recommendations and tell a clear story.
Brainstorm tests and experiments to improve traditional and AI search presence, content, and user experience.
Stay current on SEO/GEO industry changes and communicate technical improvements to non-technical stakeholders.
Take necessary actions to grow clients' online presence.