SEO and GEO Specialist

Bose Corporation•Framingham, MA

1d•$87,400 - $120,100

About The Position

The SEO and GEO Specialist will lead Bose.com’s global organic search and AI discovery strategy to grow organic performance and increase the visibility of Bose products, content, and experiences across traditional search engines and emerging AI-powered platforms. The role establishes annual goals, KPIs, and priorities connected to organic visibility, traffic, engagement, and business performance, and partners with Digital Experience, Content, Digital Development, Analytics, Marketing, and agency teams to promote best practices across the digital experience. As Bose’s subject-matter expert, the Specialist champions organic discoverability across the organization. The primary accountability is performance and business outcomes for the Bose Premium Audio business unit, with strategic guidance and consultative support for other business units, including Bose Luxury. The role identifies technical and content opportunities and drives adoption of best practices across digital platforms. The Specialist develops global SEO and GEO strategy and measurement frameworks; identifies search topics, keywords, and AI discovery opportunities; contributes to the Site Experience Roadmap; and turns technical audit and performance findings into prioritized requirements. The role partners with Development to implement and validate improvements, advises on technical foundations such as structured data and crawlability, and supports Bose Stories and the optimization of product, category, landing, editorial, and other Bose.com content. It also tests improvements to visibility and representation on AI-powered platforms, reports performance with Analytics, monitors search and AI-discovery indicators, and develops practice guidance and playbooks for teams across Bose.

Requirements

Deep understanding of SEO and GEO strategy, content optimization, technical SEO, and organic search best practices.
Experience with Google Search Console, GA4, Ahrefs, and Profound.
Ability to translate data and insights into actionable business and content strategies.
Strong presentation, communication, influencing, and consulting skills.
Ability to manage an external agency and work cross-functionally within a large enterprise matrix.
Comfort working cross-functionally and navigating ambiguity.
At least 5 years of hands-on SEO experience, including technical SEO and content optimization, with practical experience in emerging GEO practices.
Proven experience developing and executing strategies that drive measurable growth in visibility, traffic, engagement, and/or revenue.
Experience in e-commerce, preferably with consumer brands.

Nice To Haves

Contentstack experience.
Salesforce Commerce Cloud experience.
Experience with international SEO and content localization.

Responsibilities

Develop and manage Bose’s global SEO and GEO strategy across priority categories, products, markets, and consumer journeys.
Establish annual goals, KPIs, and measurement frameworks for organic visibility, traffic, citations, engagement, and business results.
Identify strategic search topics, keywords, and emerging AI discovery opportunities.
Contribute to the Site Experience Roadmap by identifying technical opportunities using tools, audits, agency expertise, and performance analysis.
Translate technical findings into prioritized requirements, partner with Development on implementation, validate changes, and measure their impact.
Provide guidance on schema and structured data, site architecture, crawlability, indexation, metadata, internal linking, and other technical foundations.
Support Bose Stories development and execution by bringing search demand, consumer intent, competitive insights, and SEO best practices into topic development, briefs, and optimizations while ensuring content meets brand standards.
Partner with Product Marketing, WebEx, Legal, and Editorial Services to optimize existing and new PDPs, PLPs, landing pages, editorial content, and other Bose.com experiences.
Continuously optimize metadata, content structure, internal linking, and elements within the CMS platform.
Identify and test opportunities to improve Bose’s visibility, citation presence, and accuracy of representation across AI-powered search and answer platforms.
Partner with Analytics to develop an SEO and GEO content performance scorecard and communicate progress against annual goals and KPIs.
Monitor traditional organic performance and emerging AI-discovery indicators using tools such as Google Search Console, Ahrefs, and Profound.
Serve as Bose’s SEO and GEO champion, providing thought leadership to partner organizations and helping ensure best practices are incorporated into marketing materials and content.
Develop and maintain practice guidance, standards, and playbooks.
Provide consultative support to other Bose business units.
Manage an external agency and work cross-functionally within a large enterprise matrix.