Sr. Search Strategist

USA TODAY Co.

5d • $70,000 - $85,000 • Remote

About The Position

USA TODAY Co. is seeking a senior paid search strategist to lead strategy for large National, Enterprise, and Multi-Location clients. The role analyzes campaign performance, identifies opportunities, and develops recommendations to help clients maximize their digital advertising investment. It is an individual contributor position with significant visibility and influence, partnering with Client Success, Sales, Data Science, Creative, and other digital teams on existing client strategy and new business opportunities.

Requirements

• At least 5 years of hands-on SEM/PPC experience, including building and optimizing campaigns from the ground up.
• Advanced knowledge of Google Ads, paid search strategy, bidding, budgeting, keyword strategy, and campaign optimization.
• Strong analytical skills and experience with Google Analytics, Looker Studio or similar reporting tools, and Excel.
• Ability to translate data into meaningful insights and strategic recommendations.
• Strong client-facing communication and presentation skills.
• Experience managing complex or large-scale accounts in an agency or fast-paced digital environment.
• Collaborative mindset and passion for solving challenging performance problems.

Nice To Haves

• Experience with Shopping campaigns.
• Familiarity with platforms such as Amazon and Yelp.

Responsibilities

• Develop and execute SEM/PPC strategies aligned with client goals and KPIs.
• Analyze campaign performance and identify opportunities to improve ROI, conversions, and overall account performance.
• Optimize campaigns across Google Ads and other paid advertising platforms, including budget, bidding, keywords, targeting, ad copy, and Shopping campaigns.
• Translate complex performance data into clear, actionable recommendations and compelling client stories.
• Lead strategic client conversations, including performance reviews and optimization recommendations.
• Partner with Client Success, Sales, Data Science, Creative, and other teams to implement strategies and improve results.
• Contribute paid search expertise to proposals, RFPs, and pre-sales recommendations for new business opportunities.
• Stay current on paid search trends, platform changes, automation, and emerging digital advertising strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed