Sr. Sales Training Lead

Canon Business Process Services, Inc. • New York, NY

3d • $120,000 - $130,000

About The Position

The Senior Sales Training Lead is a revenue-focused partner who accelerates Account Executive readiness, productivity, and win rates. Working directly with sales representatives and front-line sales managers, this role drives deal execution and revenue growth. The role equips sales managers to reinforce effective selling behaviors, establish consistent coaching practices, and sustain team performance improvements. It also equips Account Executives with practical customer messaging, leads role-play and simulation sessions, and coaches teams on handling objections. The position teaches sellers how to displace incumbent vendors or win companies new to outsourcing, engage executive decision-makers, and close complex enterprise contracts across logistics, digital transformation, and business process outsourcing. Its core objectives are to shorten new-hire ramp time, raise conversion rates, and improve field win rates.

The role develops and delivers blended onboarding programs and sales bootcamps; embeds consultative, value-based sales methodologies; creates practical sales resources; and translates complex service capabilities into field-ready training. It provides individual coaching and manager enablement, trains sales professionals on sales technology, and partners with leadership to reinforce sales process discipline. The position also measures training effectiveness and revenue-related outcomes, using feedback and performance data to improve the curriculum as offerings, market dynamics, and business priorities evolve.

Requirements

• Bachelor’s degree in Business, Marketing, Education, Communications, Adult Education, or equivalent practical experience.
• 5–7 years of experience in B2B sales training, sales enablement, or a related commercial learning role.
• 3–5 years designing and facilitating training programs.
• Proficiency in AI for use during the flow of work.
• Proficiency with Google Workspace, such as Docs, Slides, Sheets, Meet, Vids, and Gemini.
• Proficiency with an LMS or LXP, AI-supported learning technologies and authoring tools, virtual classroom technology, and AI.
• Working knowledge of sales technology, such as Salesforce or a comparable CRM and Salesloft.
• Proficiency in enterprise sales cycles and consultative selling frameworks such as Challenger, SPIN, or MEDDPICC.
• Ability to design relevant blended learning experiences using adult learning and instructional design principles.
• Confident presentation and facilitation skills, including the ability to engage early-career and experienced sales professionals.
• Strong coaching, listening, and feedback skills with a practical focus on behavioral change.
• Ability to explain complex business services, technologies, and client value propositions in plain language.
• Effective cross-functional collaboration, strong project management skills, and a data-driven approach to training.

Nice To Haves

• Professional training or instructional design certification.
• Coaching experience or certification.
• Experience in enterprise sales or a prior quota-carrying position.
• Experience in managed services, business process outsourcing, or technology-enabled services.

Responsibilities

• Develop and deliver role-specific blended onboarding programs and sales bootcamps for Account Executives, Business Development Executives, and Sales Specialists, with competency checkpoints to evaluate field readiness.
• Accelerate time-to-first deal and time-to-quota through hands-on practice, active field reinforcement, and ongoing program optimization.
• Embed consultative and value-based selling frameworks, incorporating relevant elements of Challenger, SPIN, and MEDDPICC tailored to Canon’s enterprise services sales cycle.
• Facilitate scenario-based workshops across prospecting, discovery, qualification, objection handling, ROI and business-case presentations, executive engagement, and negotiation.
• Author and maintain sales playbooks, talk tracks, and battlecards that standardize best practices and translate sales methodology into repeatable field execution.
• Partner with Product Marketing, Sales Engineering, and subject matter experts to translate service capabilities into practical, field-ready training.
• Equip sales teams to articulate economic buyer priorities, pain points, metrics, target use cases, measurable business outcomes, and competitive differentiators.
• Conduct individual coaching, customer call reviews, and role-play sessions to improve execution in discovery, solution positioning, presentations, and objection handling.
• Use conversation intelligence platforms and sales engagement technologies to assess rep performance, diagnose skill gaps, and reinforce effective selling behaviors on active opportunities.
• Partner with Sales Leadership to strengthen front-line managers’ coaching capabilities through practical frameworks, tools, and reinforcement techniques.
• Train sales professionals to use Salesforce, sales engagement platforms, approved AI-driven sales tools, and enablement systems across the sales cycle.
• Partner with Sales Management to reinforce Salesforce adherence, opportunity hygiene, operational accountability, and stage-gate compliance.
• Partner with enablement and product teams to curate and maintain the sales knowledge library, including digital playbooks, competitive battlecards, certification pathways, assessments, and LMS content.
• Track training participation, certification completion, knowledge retention, on-the-job skill adoption, program effectiveness, and training ROI.
• Monitor new-hire ramp time, pipeline stage conversion, quota attainment, and win rates to assess training impact on revenue performance.
• Gather recurring feedback, analyze performance trends against win-loss data, and adapt the learning curriculum as offerings, market dynamics, and business priorities evolve.

Benefits

• Competitive pay and benefits.
• Comprehensive training and development programs that prepare employees to advance from within.
• Employee discounts on entertainment, products, and services nationwide.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior