Sr. Sales Director - Performance Advertising

Comcast Resume

1d • $155,288 - $323,517

About The Position

Universal Ads, part of Comcast, helps brands of all sizes buy and make commercials across premium video, reaching qualified audiences at scale. It combines premium, brand-safe video content from influential media companies with the ease of social ad buying.

Universal Ads is building a simpler way for businesses to access premium video and connected TV inventory at scale. The Sr. Sales Director will grow the business across SMB agencies, lead-generation partners, and multi-location home and professional services brands. The role works with leadership to develop a go-to-market strategy, build a qualified pipeline, convert market momentum into revenue, and shape how Universal Ads sells to these audiences. The director will also develop a credible performance narrative for marketers accustomed to search, social, and other lower-funnel channels, and collaborate across teams to ensure the product roadmap meets performance marketers’ needs.

This role requires independent judgment and discretion in significant matters, regular and punctual attendance, and the ability to work nights and weekends on variable schedules as necessary. The position is expected to represent Universal Ads with customers and at industry events. A bachelor’s degree is preferred, though Comcast may consider equivalent coursework and experience or extensive related professional experience. Relevant work experience of 10 years or more is listed.

The posted base pay ranges are $207,050.94–$310,576.41 in New York, $172,542.45–$323,517.09 in Illinois, and an estimated $155,288.20–$287,570.74 in California. Targeted commission is $140,000, with potential for additional earnings above targeted sales goals. Eligible employees may receive Comcast benefits; details are available on the company’s careers site.

Requirements

• At least 10 years of relevant work experience.
• Bachelor’s degree preferred; Comcast may consider a combination of coursework and experience or extensive related professional experience instead.
• Strong understanding of how SMBs, multi-location service brands, and lead-generation businesses evaluate media performance across the customer lifecycle.
• Ability to speak credibly with sophisticated performance marketers and identify what is needed to earn their budgets.
• Ability to work nights and weekends on variable schedules as necessary.
• Skills listed: advertising, client relations, customer acquisition, and mobile application marketing.

Nice To Haves

• Experience selling to SMB agencies, lead-generation partners, or multi-location home and professional services brands.
• Experience in performance advertising and with channels such as CTV, premium video, search, paid social, affiliate, and programmatic.
• Entrepreneurial mindset and interest in shaping a business and its sales playbook.

Responsibilities

• Grow Universal Ads’ business across SMB agencies, lead-generation partners, and multi-location home and professional services brands.
• Partner with leadership to grow the Search & Services segment, identify high-potential accounts, and develop a go-to-market strategy for the three buyer types.
• Activate priority client targets, develop a qualified pipeline, and turn early market momentum into durable revenue growth.
• Help evolve sales positioning, pitch narrative, measurement approach, industry presence, and account prioritization for each segment.
• Explain CTV’s downstream effects through a credible performance narrative for advertisers historically focused on search, social, and other lower-funnel channels.
• Work with customer success management, product, measurement, partnerships, marketing, and leadership to ensure the roadmap supports performance-minded marketers.
• Engage sophisticated performance marketers and identify what Universal Ads needs to demonstrate to earn advertising budgets.
• Educate customers on how CTV and premium video complement paid social, search, affiliate, programmatic, and other customer-acquisition channels.
• Represent Universal Ads with customers and at industry events, demonstrating knowledge of the SMB and performance advertising ecosystem.
• Exercise independent judgment and discretion in matters of significance.
• Maintain regular, consistent, and punctual attendance; work nights and weekends on variable schedules as necessary.
• Perform other duties and responsibilities as assigned.
• Follow Comcast’s Operating Principles, prioritize customer experience, learn and advocate for its products and digital tools, collaborate as a team, participate in the Net Promoter System, drive results and growth, support inclusion, and act responsibly toward customers, investors, and communities.

Benefits

• Comcast offers eligible employees an array of benefits intended to support physical, financial, and emotional well-being; details are available in the compensation and benefits summary on its careers site.
• Sales compensation programs offer potential earnings above targeted sales earnings for employees who exceed sales targets.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior