Sr. Account Director – Performance Advertising

Comcast Resume•New York, NY

1d•$207,051 - $310,576

About The Position

Universal Ads, part of Comcast, helps brands of any size buy premium video commercials and reach qualified audiences at scale. The Sr. Account Director is a senior, entrepreneurial seller responsible for growing Universal Ads’ Performance Advertising business across SMB agencies, lead-generation partners, and multi-location home and professional services brands. This early-stage, high-impact role focuses on scaling an existing customer segment, refining market positioning, deepening client relationships, and turning early momentum into repeatable revenue growth. The successful candidate will understand the CTV landscape and how premium video can serve performance-focused advertisers. They will build customer relationships, open new business, develop a credible performance narrative for CTV, and translate market feedback into insights that help shape the product and sales approach. The role works closely with leadership and cross-functional partners to establish a scalable go-to-market strategy and sales motion for businesses focused on downstream outcomes.

Requirements

At least 6 years of direct sales experience in SMB performance or growth marketing, search, or related advertising sales.
Deep understanding of measurement frameworks, including pixel-based attribution, platform reporting, incrementality testing, geo tests, conversion lift studies, and measurement triangulation.
Ability to explain premium video and CTV as credible performance channels to advertisers historically focused on search, social, affiliate, and lower-funnel channels.
Strong understanding of performance media buying behavior, attribution challenges, creative testing, optimization, and how businesses and agencies allocate and scale budgets.
Ability to develop engaging narratives and storytelling in a numbers-, measurement-, and performance-focused industry.
Bachelor’s degree preferred; Comcast may also consider coursework and experience or extensive related professional experience.

Nice To Haves

TV/CTV and performance marketing sales experience.
Experience in a high-growth, early-stage, or build-oriented environment.

Responsibilities

Understand how SMBs, multi-location service brands, and lead-generation businesses evaluate media performance across the customer lifecycle, and how TV can unlock new demand.
Partner with leadership to grow the Performance Advertising segment by identifying high-potential accounts and developing a go-to-market strategy across the target buyer types.
Activate priority client targets, develop a qualified pipeline, and convert market momentum into durable revenue growth.
Evolve the sales approach for each segment, including positioning, pitch narrative, measurement approach, industry presence, and account prioritization.
Translate CTV’s downstream effects into a credible performance narrative for advertisers traditionally focused on search, social, and other lower-funnel channels.
Work with customer success management, product, measurement, partnerships, marketing, and leadership to ensure the roadmap supports performance-minded marketers.
Engage with sophisticated performance marketers and identify what Universal Ads must demonstrate to earn budget.
Educate customers on how CTV and premium video complement paid social, search, affiliate, programmatic, and other customer acquisition channels.
Represent Universal Ads credibly and confidently with customers and at industry events, demonstrating understanding of the SMB and performance advertising ecosystem.
Help shape and build the business with an entrepreneurial mindset.
Follow Comcast’s Operating Principles; prioritize customer experience, learn and advocate for the company’s technology and products, collaborate as a team, participate in the Net Promoter System, drive results and growth, support inclusion, and act in the interests of colleagues, customers, investors, and communities.