Sr Program Manager, Membership & Frequency
About The Position
Tailored Brands is hiring a Sr. Program Manager, Membership and Frequency for its Marketing Strategy and Planning organization. The role serves as portfolio integrator, governance lead, and strategic operator for the enterprise Frequency agenda. Reporting to the Director of Membership & Frequency, the position translates Frequency strategy and the Membership roadmap into structured, sequenced, governed enterprise initiatives, coordinating across functions as the agenda expands to support a connected customer experience. The role is accountable for portfolio management and governance of the cross-functional Frequency strategy and its outcomes. The Program Manager coordinates Membership and Frequency initiatives into a unified enterprise roadmap by banner; translates strategy into milestone-driven plans; leads prioritization; and tracks roadmap progress. The role owns Frequency governance and executive reporting, maintains visibility into progress, risks, and dependencies, and coordinates relationships across internal functions and external agency partners. It also supports change management, readiness, and alignment before initiatives move into execution. The position is based in the Dublin, California office or remote. Hours are regularly 40 per week, as work dictates. The role requires extended computer work, occasional lifting and moving of up to 25 pounds, and the ability to stoop, kneel, bend, and reach daily.
Requirements
- 8–12+ years of experience in program management, enterprise transformation, or a related field.
- Bachelor’s degree in marketing, business, or a similar field.
- Proven track record leading complex cross-functional initiatives in matrixed environments.
- Strong experience managing dependencies, risk, and governance frameworks.
- Exceptional executive communication skills.
- Ability to influence without direct authority.
Nice To Haves
- Experience in multi-brand or enterprise retail environments.
- Familiarity with MarTech and data integration initiatives.
- Experience supporting organizational change management.
- PMP certification or equivalent.
- MBA or advanced degree in Business or a related field.
Responsibilities
- Coordinate Membership and Frequency initiatives into a unified enterprise roadmap by banner.
- Translate the multi-year Frequency strategy into sequenced, milestone-driven activation plans with clear owners and dependencies.
- Lead quarterly and annual prioritization planning aligned to the Frequency strategy and banner-level goals.
- Track progress against the FY26 Membership roadmap and ensure continuity as the Frequency roadmap evolves.
- Own the Frequency governance cadence, including QBR and GTM framing, EC updates, Steering Committee preparation, and cross-functional lookbacks.
- Prepare executive-level updates, dashboards, and Board-level materials as needed.
- Provide structured visibility into initiative progress, risks, and dependencies across the Membership and Frequency portfolio.
- Ensure Frequency is surfaced and managed as a primary metric in relevant governance rhythms.
- Manage principal-level relationships with cross-functional leads across Marketing Strategy & Planning, Media, Stores, Ecomm, Merchandising, Finance, and Analytics, addressing dependencies, prioritization conflicts, and strategic alignment.
- Connect internal teams with external agency partners engaged on Frequency.
- Align the Frequency roadmap with the annual plan, surface interdependencies, and ensure Frequency is reflected in planning inputs and outputs.
- Partner with Media on upstream channel planning integration so initiatives are reflected in paid and owned media strategy and aligned to Frequency KPIs and goals.
- Mitigate risks and resolve prioritization conflicts before they affect execution.
- Support the design and implementation of governance structures that extend the Membership operating model to broader Frequency.
- Support organizational change management, including communications planning, team alignment, and onboarding to new workflows.
- Coordinate internal readiness for cross-functional workshops and working sessions.
- Ensure clarity and alignment before initiatives transition into execution across channel teams and functions.
Benefits
- Healthcare coverage, including medical, dental, and vision.
- 401(k) with company match.
- Income protection programs, including life, accident, and disability insurance.
- Paid time off for sick leave, vacation, bereavement, jury duty, and holidays.
- Wellbeing program.
- Commuter benefits.
- Adoption assistance.
- Education assistance.
- Legal services.
- Employee merchandise discounts.
- Meeting-Free Fridays are encouraged.
- Summer Fridays from Memorial Day to Labor Day.
- Holiday early departure on the business day before a company-observed holiday.
- Potential 10% Annual Incentive Plan bonus, paid according to policy.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
