Sr Product Marketing Manager, T-Life
About The Position
The Sr. Product Marketing Manager for T-Life collaborates with product and marketing partners to develop product marketing strategy. The role requires a deep understanding of consumer product attitudes, market position, and the digital and app ecosystem. It defines marketing requirements, product positioning, messaging, and content strategy to increase T-Life downloads and ongoing engagement across multiple domains while supporting enterprise objectives. As part of the T-Life Product Marketing team, this person partners with cross-functional teams to deliver digital app experiences and serves as a key contact for marketing and benefits teams. The role drives the roadmap and technical requirements for the content management system (CMS) and personalization algorithms. A background in product lifecycle management, preferably involving digital app journeys, is sought. The position also supports product launches, go-to-market execution, customer adoption, retention, and growth. Travel is required.
Requirements
- Bachelor’s degree in marketing, business, communications, or a relevant field of study such as computer science.
- At least 7 years of experience delivering successful, comprehensive product marketing strategies tied to increased business revenue.
- Experience developing go-to-market strategies, messaging, and related tactics in close partnership with Product Management and Sales.
- Strong technical foundation, including experience delivering segment-specific solutions.
- Extensive customer interaction experience and customer success storytelling.
- Strong verbal and written communication and content development skills, including streamlined messaging and compelling content presentation.
- Excellent presentation, writing, and editing skills.
- Validated interaction, interface, and project management with cross-functional teams, including product management, marketing programs/campaigns, demand generation, field marketing, and sales.
- At least 18 years of age.
- Legally authorized to work in the United States.
Nice To Haves
- Background in digital app journeys.
Responsibilities
- Coordinate creation of product content for internal and external use, including collateral, data sheets, technical briefs, whitepapers, videos, and customer-facing presentations.
- Author original product content for marketing materials such as whitepapers, videos, and blog posts.
- Develop dashboards to track capability performance and inform future decisions.
- Develop competitive comparison guides for positioning against similar offerings.
- Provide market-driven and customer context to assist with product naming.
- Support launch planning and orchestrate commercial releases and go-to-market strategy.
- Use business analysis and customer research to guide product strategy, develop marketing requirements, support retention, and achieve business outcomes.
- Serve as a market-facing subject matter expert and product leader, and collaborate with industry analysts as a company representative.
- Develop customer references, testimonials, and case studies for external and internal use.
- Drive product retention and up-sell/cross-sell strategies.
- Monitor and report on market performance and communicate results of marketing efforts.
- Conduct win/loss interviews and analyze customer product adoption, providing feedback to the product team.
- Drive the roadmap and technical requirements for the CMS and personalization algorithms.
- Perform other duties and projects as assigned by business management.
Benefits
- Competitive base salary and compensation package.
- Annual stock grant.
- Employee stock purchase plan.
- 401(k).
- Access to free, year-round money coaches.
- Annual bonus or periodic sales incentive or bonus, depending on role and eligibility.
- Medical insurance.
- Dental insurance.
- Vision insurance.
- Flexible spending account.
- Paid time off.
- Up to 12 paid holidays.
- Paid parental and family leave.
- Family building benefits.
- Back-up care.
- Enhanced family support.
- Childcare subsidy.
- Tuition assistance.
- College coaching.
- Short- and long-term disability coverage.
- Voluntary AD&D coverage.
- Voluntary accident coverage.
- Voluntary life insurance.
- Voluntary disability insurance.
- Voluntary long-term care insurance.
- Mobile service and home internet discounts for eligible employees.
- Pet insurance for eligible employees.
- Commuter and transit programs for eligible employees.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
