Sr Product Marketing Manager, T-Life
About The Position
The Sr. Product Marketing Manager for T-Life collaborates with product and marketing partners to define and drive product marketing strategy. The role requires a deep understanding of consumer product attitudes, market position, and the digital and app ecosystem. It defines marketing requirements, product positioning, messaging, and content strategy to drive T-Life downloads, ongoing engagement across multiple domains, and results against enterprise objectives. The manager partners with cross-functional teams to deliver digital app experiences and applies knowledge of the product lifecycle, ideally including digital app journeys. The position develops go-to-market strategy and commercial launch plans, uses business analysis and customer research to inform product strategy and retention, and serves as a market-facing subject matter expert. Travel is required.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a relevant field such as Computer Science.
- At least 7 years of experience delivering successful, comprehensive product marketing strategies tied to increased business revenue.
- Experience developing go-to-market strategies, messaging, and related tactics in close partnership with Product Management and Sales.
- Strong technical foundation, including experience delivering segment-specific solutions.
- Extensive customer interaction experience and customer-success storytelling.
- Strong verbal and written communication and content development skills, including streamlined messaging and compelling presentation of content; excellent presentation, writing, and editing skills.
- Validated interaction, interface, and project management with cross-functional teams, including product management, marketing programs/campaigns, demand generation, field marketing, and sales.
- At least 18 years of age.
- Legally authorized to work in the United States.
Nice To Haves
- Preferred background in digital app journeys.
Responsibilities
- Develop product positioning, value propositions, messaging, and source messaging blueprints that resonate with the buying audience and increase the sales pipeline and prospects.
- Coordinate creation of internal and external product content, including collateral, data sheets, technical briefs, whitepapers, videos, and customer-facing presentations.
- Enable sales teams, sales engineers, and partners with sales tools and training materials, including slide decks, positioning, and FAQs.
- Deliver webinars and training sessions to technical and non-technical audiences.
- Author product content for marketing materials such as whitepapers, videos, and blog posts.
- Foster analyst relationships to support broad and positive coverage of the business.
- Develop competitive comparison guides for positioning against similar offerings.
- Support product naming by providing market-driven and customer context.
- Support launch planning and orchestrate commercial release execution and go-to-market strategy for new products.
- Use business analysis and customer research to drive product strategy, develop marketing requirements, support product retention, and achieve business outcomes.
- Serve as a market-facing product subject matter expert and leader, represent the company with industry analysts, and collaborate with them.
- Develop customer references, testimonials, and case studies for internal and external use.
- Drive product retention and up-sell and cross-sell strategies.
- Monitor and report product performance in the market and communicate results of related sales and marketing efforts.
- Conduct win/loss interviews and analyze customer product adoption to provide feedback to the product team.
- Perform other duties or projects assigned by business management as needed.
Benefits
- Competitive base salary and compensation package.
- Annual stock grant.
- Employee stock purchase plan.
- 401(k).
- Free, year-round money coaches.
- Annual bonus or periodic sales incentive or bonus, depending on role and eligibility.
- Medical insurance.
- Dental insurance.
- Vision insurance.
- Flexible spending account.
- Paid time off.
- Up to 12 paid holidays.
- Paid parental and family leave.
- Family building benefits.
- Back-up care.
- Enhanced family support.
- Childcare subsidy.
- Tuition assistance.
- College coaching.
- Short- and long-term disability coverage.
- Voluntary AD&D coverage.
- Voluntary accident coverage.
- Voluntary life insurance.
- Voluntary disability insurance.
- Voluntary long-term care insurance.
- Mobile service and home internet discounts for eligible employees.
- Pet insurance for eligible employees.
- Commuter and transit programs for eligible employees.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
