Sr Product Marketing Manager, T-Life
About The Position
The Sr. Product Marketing Manager for T-Life collaborates with product and marketing partners to drive product marketing strategy. The role uses a deep understanding of consumer product attitudes, market position, and the digital and app ecosystem to define marketing requirements, product positioning, messaging, and content strategy. The goal is to drive T-Life downloads and ongoing engagement across multiple domains while delivering results against enterprise objectives. The manager partners with cross-functional teams to create best-in-class digital app experiences and supports the product lifecycle, with a preferred background in digital app journeys. The position develops go-to-market strategy, supports launch planning and commercial release execution, and uses business analysis and customer research to inform product strategy, retention, and business outcomes. It also serves as a market-facing subject-matter expert and company representative, working with industry analysts and supporting sales, customer engagement, product adoption, and growth initiatives. Other duties or projects may be assigned by business management as needed. Travel is required.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a relevant field of study such as Computer Science.
- At least 7 years of experience delivering successful, comprehensive product marketing strategy tied to increased business revenue.
- Experience developing go-to-market strategies, messaging, and related tactics in close partnership with Product Management and Sales.
- Strong technical foundation, including experience delivering segment-specific solutions.
- Extensive customer interaction experience and customer-success storytelling.
- Strong verbal and written communication skills and strong content development skills, including streamlined messaging and compelling presentation of content.
- Excellent presentation, writing, and editing skills.
- Validated interaction, interface, and project management with cross-functional teams, including product management, marketing programs/campaigns, demand generation, field marketing, and sales.
- At least 18 years of age.
- Legally authorized to work in the United States.
Nice To Haves
- Experience with digital app journeys.
Responsibilities
- Develop product positioning, value propositions, and messaging that resonate with the buying audience and produce a source messaging blueprint.
- Coordinate creation of internal and external product content, including collateral, data sheets, technical briefs, whitepapers, videos, and customer-facing presentations.
- Build sales tools and training materials, such as slide decks, positioning materials, and FAQs, to enable sales teams, sales engineers, and partners.
- Deliver webinars and training sessions to technical and non-technical audiences.
- Author original product content for marketing use in external-facing materials such as whitepapers, videos, and blog posts.
- Foster analyst relationships to support broad and positive coverage of the business.
- Develop competitive comparison guides for positioning against similar offerings from other organizations.
- Support product naming by providing market-driven and customer context.
- Support launch planning and orchestrate execution of commercial product releases and go-to-market strategy.
- Use business analysis and customer research to drive product strategy, develop marketing requirements, support product retention, and deliver business outcomes.
- Serve as a market-facing subject-matter expert and product leader, and collaborate with industry analysts as a company representative.
- Develop customer references, testimonials, and case studies for external and internal use.
- Drive product retention and up-sell/cross-sell strategies.
- Monitor and report on product performance in the market and communicate the results of related sales and marketing efforts.
- Conduct win/loss interviews and ongoing analysis to assess customer product adoption and provide feedback to the product team.
- Perform other duties or projects as assigned by business management.
Benefits
- Competitive base salary and compensation package.
- Annual stock grant and employee stock purchase plan.
- 401(k) and access to free, year-round money coaches.
- Annual bonus or periodic sales incentive or bonus for eligible employees; corporate employees may receive a year-end bonus based on individual and/or company performance.
- Medical, dental, and vision insurance.
- Flexible spending account.
- Paid time off and up to 12 paid holidays.
- Paid parental and family leave.
- Family-building benefits, backup care, enhanced family support, and childcare subsidy.
- Tuition assistance and college coaching.
- Short- and long-term disability coverage.
- Voluntary AD&D, accident, life, disability, and long-term care coverage.
- Mobile service and home internet discounts for eligible employees.
- Pet insurance for eligible employees.
- Commuter and transit programs for eligible employees.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
