Sr Product Marketing Manager

MCIM • Richmond, VA

77d • $140,000 - $160,000

About The Position

MCIM is a purpose-built platform for critical facility operators, bringing together data center operations, maintenance, capital planning, and reliability intelligence. It provides real-time analytics and first-party data to help operators improve decision-making and manage mission-critical infrastructure.

MCIM is seeking a strategic, hands-on Product Marketing Manager to lead go-to-market efforts across its product portfolio. This mid-senior-level role will shape messaging, content, and positioning to drive adoption, expansion, and sales enablement across an ABM-focused funnel. The role works cross-functionally with Product, Sales, Customer Success, and the executive team to translate product innovation into market impact.

Requirements

• 8–10 years of product marketing experience in SaaS, ideally in enterprise or vertical software.
• Exceptional written and verbal communication skills, with strong storytelling instincts.
• Experience with ABM programs and working with Sales and Product counterparts.
• Demonstrated ability to create content across various formats and buyer stages.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Nice To Haves

• Experience in or familiarity with data center infrastructure, enterprise asset management, or adjacent spaces.
• MBA.

Responsibilities

• Develop persona frameworks and product messaging tailored to buying stages.
• Create and maintain marketing and sales content, including product literature, presentations, videos, and ROI tools.
• Drive go-to-market planning for product launches, including release notes, internal training, and external enablement.
• Partner with Sales to deliver compelling product presentations and assets for ABM tiers.
• Train the go-to-market team to position and sell new features and solutions.
• Collaborate with Customer Success to design and execute cross-sell and expansion plays.
• Translate product capabilities into value-driven narratives for Site Chiefs, Operations Leaders, and Finance personas.
• Deliver feedback from go-to-market teams to the Product organization.
• Lead ongoing competitive monitoring and analysis, developing actionable insights and battle cards to inform sales enablement, positioning, and product roadmap strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level