Sr. Product Marketing Manager, Content Cloud

Contentstack

5d•$155,000 - $175,000

About The Position

Contentstack is redefining how modern digital experiences are built and managed. As the pioneer of the Agentic Experience Platform (AXP), Contentstack brings together structured content and brand governance (Content Cloud), real-time customer data, omnichannel personalization (Data Cloud) and autonomous AI orchestration (Agent OS) into one unified system. While many organizations adopted headless CMS or standalone AI tools expecting transformation, they often found themselves managing disconnected systems and manual workflows. Contentstack helps enterprises move beyond that complexity by connecting content, data and AI in a way that makes digital experiences faster to launch, easier to manage and more adaptive in real time. Leading brands including Steve Madden, LG Electronics, Subaru of America, Dolce & Gabbana, ASICS, Decathlon, and Caesars Entertainment rely on Contentstack to reduce operational friction and deliver personalized, scalable digital experiences with confidence. The company is known for its customer-first culture and commitment to the communities it serves through the Contentstack Cares program. At Contentstack we are more than colleagues, we are a tribe. Our vision is to pursue equity among our communities, employees, partners, and customers. We are global-diverse yet close; distributed yet connected. We are dreamers and dreammakers who challenge the status quo. We do the right thing, even when no one is watching. We are curious trendspotters and brave trendsetters. Our mission is to make Contentstack indispensable for organizations to tell their stories and to connect with the people they care about through inspiring, modern experiences. We care deeply about our customers and the communities we serve. #OneTeamOneDream. Chalo, let’s go!

Requirements

8-12 years of B2B SaaS product marketing experience, including at least 4 years marketing a headless CMS, DXP, DAM, or content infrastructure product. Deep category experience is critical.
Hands-on enterprise DAM or content management experience, including familiarity with RFPs and complex enterprise buying processes.
Proven experience owning pricing and packaging for a product line and confidently defending your commercial decisions.
You can demo a product live and unscripted without relying on a sales engineer. This will be tested during the interview process.
Experience positioning against enterprise incumbents and challengers, with a track record of applying lessons from both wins and losses.
A demonstrated track record of driving adoption after launch, using data to understand what worked and what needs to change.
Strong communication, executive presence, and influence skills, with the ability to work effectively with senior leaders across Product, Sales, Marketing, and the executive team.

Nice To Haves

Additional experience with DAM, retail/commerce, developer audiences, partner ecosystems, product-led growth, or answer engine/search optimization is a plus.
You value a collaborative, fun culture!

Responsibilities

Own the commercial strategy for Content Cloud, including positioning, packaging, launches, buyer narratives, and field readiness.
Own the renewal and expansion narrative for our largest installed base, including opportunities to grow adoption of Assets and Launch.
Lead competitive strategy, including battlecards, win/loss insights, enterprise RFP/RFI support, and translating competitive deal intelligence into product strategy.
Own pricing, packaging, ICP, and core value propositions, partnering closely with Sales, Product, and Marketing.
Define and measure adoption goals for launches, using data and customer feedback to improve go-to-market strategies.
Bring the voice of the customer and market into our strategy through regular customer conversations, analyst briefings, and competitive research.
Represent Contentstack externally through live demos, webinars, customer roundtables, ContentCon, and other market-facing opportunities.
Raise the bar for the product marketing team through mentorship, collaboration, and strategic leadership without direct management responsibility.