Sr Personal Insurance Sales Representative

The Hartford•Los Angeles, CA

9d•$82,400 - $123,600•Hybrid

About The Position

The Personal Insurance Sales Representative is responsible for driving high-performance sales through a disciplined sales process and consistent execution of Sales Excellence Principles. The representative works with current and prospective independent agencies to develop profitable relationships and serve as a trusted advisor. They create and implement agency management and territory sales plans to exceed production and profitability targets. The role involves in-person engagements and travel throughout the assigned territory, with virtual visits tailored to agency partners’ locations. The territory covers California, and the candidate must reside in California. The representative manages territory and agency performance using data analytics, market and competitor insights, and a detailed understanding of industry trends and state regulations. They prioritize agency opportunities, develop sales call plans, and coordinate The Hartford’s strategies, tools, support, and resources with agency partners. They also build agency capabilities through meetings, training, marketing resources, compensation structures, and sales initiatives, including education on mature-market preferences and value-based selling. The position has a hybrid work arrangement, with office attendance as business needs arise. The annualized base pay range is $82,400–$123,600. Actual pay may vary based on factors such as performance, proficiency, and competencies. Additional rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition.

Requirements

Prior field sales or territory management experience.
Outstanding sales performance, self-motivation, and determination to succeed.
Proficiency in negotiation and persuasion.
Excellent interpersonal and communication skills.
Strong organizational and time-management skills.
Ability to cultivate and maintain relationships.
Adaptability to changing market conditions.
Analytical skills to drive results.
Ability to work independently and adapt to changes.
Technological proficiency, including Microsoft tools such as Sales Force, Teams, Word, Excel, and PowerPoint.
Ability to travel within the assigned territory.
Must reside in California.

Nice To Haves

Personal Insurance experience.

Responsibilities

Achieve or exceed territory sales plans for new policy issuances, new written premium, retention, and profitability.
Build actionable territory and agency sales plans aligned with strategic initiatives and financial targets.
Use data analytics and tools to track plan outcomes, communicate insights, and implement strategic actions.
Follow a disciplined consultative sales process and consistently execute Sales Principles.
Manage business flow and business mix to meet agency and territory financial targets.
Allocate time across agency engagement, territory oversight and call management, and team huddles, development, and training.
Understand the assigned territory and identify agents and opportunities aligned with territorial financial goals.
Apply knowledge of industry trends, state regulations, market conditions, and competitors to support agency development and growth.
Prioritize agents by potential, including strategic partners, large groups, and agents with untapped capacity.
Develop strategic sales call plans to prioritize agency contacts and activities and sustain target-market business flow.
Coordinate The Hartford’s strategies, tools, initiatives, and resources with agency partners to grow market share.
Prospect and develop relationships with new independent agents to secure personal lines appointments with The Hartford.
Conduct in-person or virtual sales meetings with agency stakeholders to drive growth, profitability, and client retention.
Equip agents with tools and information about The Hartford’s value proposition and competitive differentiation.
Use agent training, compensation structures, sales initiatives, marketing resources, cooperative programs, and social media engagement to support growth and profitability.
Educate agents on mature-market preferences and marketing approaches that can drive agency revenue.
Promote value over price to help agents serve their preferred mature clients.