Sr Personal Insurance Sales Representative

The Hartford•Los Angeles, CA

7d•Hybrid

About The Position

The Personal Insurance Sales Representative drives high performance in sales by following a structured consultative sales process and consistently applying Sales Excellence Principles. The representative works with existing and prospective independent agencies to cultivate profitable relationships and serve as a trusted advisor. They develop and implement agency management and territory sales plans to exceed production and profitability targets. The role covers California, requires the candidate to reside in California, and involves travel across the territory for in-person agency engagements, supplemented by virtual visits. The position has a hybrid work arrangement, with office attendance as business needs arise. The representative is accountable for territory results, including new policy issuances, new written premium, retention, and profitability. They use data analytics and other tools to track outcomes, communicate insights, and guide strategic actions. The role also includes understanding territory opportunities, industry trends, state regulations, market dynamics, and competitors; prioritizing agencies and prospects; planning sales calls; and aligning company resources with agency partners’ needs. The representative conducts sales meetings, trains and equips agents, and promotes The Hartford’s value proposition and resources to support growth, profitability, and retention. They educate agents on mature-market preferences and marketing strategies, and encourage agents to emphasize value over price. Compensation includes an annualized base pay range of $82,400–$123,600; actual pay may vary. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition.

Requirements

Prior field sales or territory management experience.
Proven outstanding sales performance; self-motivation, drive, and determination to succeed.
Negotiation and persuasion proficiency.
Excellent interpersonal and communication skills.
Strong organizational and time-management skills.
Ability to cultivate and maintain relationships.
Adaptability to changing market conditions.
Analytical skills to drive results.
Ability to work independently and adapt to changes.
Technological proficiency, including Microsoft tools such as Sales Force, Teams, Word, Excel, and PowerPoint.
Ability to travel within the assigned territory.
Must reside in California.

Nice To Haves

Personal Insurance experience is preferred.

Responsibilities

Achieve or exceed territory sales plans for new policy issuances, new written premium, retention, and profitability.
Develop actionable territory and agency sales plans aligned with strategic initiatives and financial targets.
Use data analytics and tools to track results, communicate insights, and implement strategic actions.
Follow a disciplined consultative sales process and consistently execute Sales Principles.
Manage business flow to maintain an optimal mix and meet agency and territory financial targets.
Allocate time across agency engagement, territory oversight, pre- and post-call management, team huddles, personal development, and training.
Understand the assigned territory and identify agents and market opportunities aligned with financial goals.
Use industry trends, state regulations, market dynamics, and competitor insights to position agencies for business development and growth.
Prioritize agents by potential, including strategic partners, large groups, and agents with untapped capacity.
Develop strategic sales call plans that prioritize agency contacts and activities and sustain target-market business flow.
Align company strategies, support, tools, initiatives, and resources with agency partners to increase market share.
Prospect for and cultivate relationships with new independent agents to secure personal lines appointments with The Hartford.
Conduct in-person or virtual sales meetings with agency stakeholders to drive growth, profitability, and client retention.
Equip agents with tools and information that communicate The Hartford’s value proposition and support sales performance.
Use agent training, compensation structures, sales initiatives, marketing resources, cooperative programs, and social media engagement to support growth and profitability.
Educate agents about mature-market preferences and marketing approaches that can grow agency revenue.
Promote the personal lines agency value proposition and encourage agents to prioritize value over price for preferred mature clients.
Travel within the assigned California territory and attend an office as business needs arise.