Sr. Partner Marketing Manager - Silicon Alliance Partners

SHI International•Austin, TX

About The Position

SHI is seeking a Senior Partner Marketing Manager to lead the development and execution of partner growth plans for AMD, Intel, and Qualcomm/Snapdragon. The role develops integrated annual marketing plans that align partner investments, sales priorities, solution plays, and business-unit objectives to accelerate revenue growth, increase gross margin contribution, and expand strategically across End User Compute (EUC) and Datacenter portfolios. The manager oversees Market Development Funds (MDF), alliance funding, and co-investment opportunities, ensuring investments support business objectives and produce measurable outcomes. Serving as the primary marketing leader and trusted advisor for assigned silicon partners, the role works closely with OEM Partner Managers, Alliance teams, Sales Leadership, and Business Unit stakeholders to integrate partner investments into SHI’s broader go-to-market strategies. The position owns partner marketing strategy and planning, business-unit and sales alignment, and performance management. It guides investment priorities, supports quarterly business reviews and executive performance discussions, monitors portfolio KPIs, and promotes consistent planning, governance, reporting, and accountability. Success includes measurable contributions to pipeline and gross margin growth, improved investment ROI, increased partner engagement, and effective integration of silicon investments into EUC and Datacenter growth initiatives.

Requirements

Completed bachelor’s degree; the posting also accepts equivalent professional experience in lieu of a degree in Marketing, Business, Communications, or a related field.
At least 7 years of experience in partner marketing, channel marketing, alliance marketing, or B2B technology marketing.
Experience managing Market Development Funds (MDF) and partner investments.
Experience working cross-functionally with Sales, Finance, Operations, and Executive Leadership.
Proven ability to develop multi-partner marketing strategies and growth plans.
Demonstrated ability to drive measurable pipeline growth, revenue impact, and business outcomes.
Strong understanding of channel ecosystems, OEM relationships, alliance motions, and sales motions.
Ability to manage partner investment strategies and MDF.
Strong analytical and performance management capabilities, including evaluating ROI, campaign effectiveness, and business performance.
Ability to optimize partner portfolios based on revenue potential, margin contribution, and strategic alignment.
Experience using data, performance insights, AI, and automation tools to improve marketing effectiveness and productivity.
Strong cross-functional collaboration, communication, and stakeholder management skills.
Ability to influence and build relationships with Sales Leadership, Finance, Operations, Alliance teams, Executive Leadership, and strategic partners.
Strong executive presentation, business review, and performance reporting capabilities.

Nice To Haves

Experience working within or marketing through channel environments such as VARs, resellers, distributors, systems integrators, or managed service providers.
Experience supporting AMD, Intel, Qualcomm/Snapdragon, NVIDIA, or similar strategic technology partners.
Experience supporting End User Compute, Datacenter, Infrastructure, Hybrid Cloud, or AI-focused portfolios.
Experience using data, analytics, and business intelligence platforms to drive decision-making.
Demonstrated ability to influence leaders across Sales, Finance, Operations, Alliances, and Executive Management.

Responsibilities

Develop and own annual marketing and partner growth plans for AMD, Intel, and Qualcomm/Snapdragon, aligned with SHI revenue and gross margin targets.
Execute partner engagement through SHI’s standardized Partner Marketing operating model, including planning, investment management, business reviews, reporting, governance, and optimization.
Manage assigned silicon partner portfolios and prioritize investments based on revenue potential, margin contribution, partner commitments, strategic alignment, growth potential, and business impact.
Ensure partner marketing plans support End User Compute and Datacenter growth objectives.
Develop MDF strategies that maximize available partner funding and align investment with approved business objectives.
Use performance insights to evaluate effectiveness and identify optimization opportunities.
Leverage AI and automation opportunities to improve productivity and marketing effectiveness.
Align investments with SHI solution priorities, including AI, Modern Workplace, Datacenter, Cybersecurity, Infrastructure, and Lifecycle Services.
Partner with Sales Leadership to identify growth opportunities, whitespace accounts, and strategic initiatives, and ensure investments support SHI business objectives and sales motions.
Lead quarterly business reviews and executive performance discussions covering investment effectiveness, business impact, growth opportunities, risks, and recommended actions.
Collaborate with OEM Partner Managers and Alliance teams to identify and secure incremental alliance funding.
Integrate silicon partner priorities into broader OEM, alliance, EUC, Datacenter, AI, and Infrastructure go-to-market initiatives.
Own KPI performance for assigned partner portfolios and monitor influenced pipeline, gross margin contribution, MDF utilization, ROI, partner activation, and campaign effectiveness.
Drive consistency in planning, execution, partner satisfaction, forecast accuracy, and business review completion.
Promote accountability for measurable outcomes and adoption of standardized planning frameworks, reporting methodologies, and best practices.
Support operational excellence through process standardization and governance, and communicate performance, risks, opportunities, and recommended actions through executive-ready reporting.
Build executive relationships with AMD, Intel, and Qualcomm/Snapdragon stakeholders and execute Partner Marketing transformation initiatives.