Sr. Partner Marketing Manager - Silicon Alliance Partners

SHI International Corp.•Austin, TX

5d•$135,000 - $150,000

About The Position

SHI is seeking a Sr. Partner Marketing Manager to lead the development and execution of partner growth plans for AMD, Intel, and Qualcomm/Snapdragon across End User Compute (EUC) and Datacenter portfolios. The role develops integrated annual marketing plans that align partner investments, sales priorities, solution plays, and business unit objectives to accelerate revenue growth, increase gross margin contribution, and expand strategically. The manager oversees Market Development Funds (MDF), alliance funding, and co-investment opportunities, ensuring investments support business objectives and produce measurable outcomes. As the primary marketing leader and trusted advisor for assigned silicon partners, this person collaborates with OEM Partner Managers, Alliance teams, Sales Leadership, and business unit stakeholders to connect partner investments with SHI's go-to-market strategies and growth initiatives. The position owns portfolio planning and performance management, including KPIs for influenced pipeline, gross margin contribution, MDF utilization, ROI, partner activation, and campaign effectiveness. It leads quarterly business reviews and executive performance discussions, communicates risks and opportunities, promotes standardized planning and reporting, and explores AI and automation to improve productivity and marketing effectiveness.

Requirements

Completed bachelor's degree; a degree in Marketing, Business, Communications, or a related field is specified, or equivalent professional experience.
At least 7 years of experience in partner marketing, channel marketing, alliance marketing, or B2B technology marketing.
Experience managing Market Development Funds (MDF) and partner investments.
Experience working cross-functionally with Sales, Finance, Operations, and Executive Leadership.
Ability to develop multi-partner marketing strategies and growth plans.
Demonstrated ability to drive measurable pipeline growth, revenue impact, and business outcomes.
Strong understanding of channel ecosystems, OEM relationships, alliance motions, and sales motions.
Strong analytical and performance management skills, including evaluating ROI, campaign effectiveness, and business performance.
Ability to manage and optimize partner portfolios based on revenue potential, margin contribution, and strategic alignment.
Experience leveraging data, performance insights, AI, and automation tools to improve marketing effectiveness and productivity.
Exceptional cross-functional collaboration, communication, and stakeholder management skills.
Ability to influence and build relationships with Sales Leadership, Finance, Operations, Alliance teams, Executive Leadership, and strategic partners.
Strong executive presentation, business review, and performance reporting capabilities.

Nice To Haves

Experience working within or marketing through channel environments such as VARs, resellers, distributors, systems integrators (SIs), or managed service providers (MSPs).
Experience supporting AMD, Intel, Qualcomm/Snapdragon, NVIDIA, or similar strategic technology partners.
Experience supporting End User Compute, Datacenter, Infrastructure, Hybrid Cloud, or AI-focused portfolios.
Experience using data, analytics, and business intelligence platforms to drive decision-making.
Demonstrated ability to influence leaders across Sales, Finance, Operations, Alliances, and Executive Management.

Responsibilities

Own and execute annual marketing and growth plans for AMD, Intel, and Qualcomm/Snapdragon aligned with SHI revenue and gross margin targets.
Manage partner engagement through SHI's standardized Partner Marketing operating model, including planning, investment management, business reviews, reporting, governance, and optimization.
Prioritize partner portfolio investments according to revenue potential, margin contribution, partner commitments, solution alignment, market opportunity, and strategic business impact.
Ensure plans support End User Compute and Datacenter growth objectives and align partner investments with SHI priorities.
Develop MDF strategies that maximize available partner funding and align spending with approved business objectives.
Use performance insights to assess effectiveness and identify optimization opportunities.
Partner with internal stakeholders and strategic partners to maintain alignment on objectives and growth priorities.
Leverage AI and automation opportunities to improve productivity and marketing effectiveness.
Serve as the marketing leader and trusted advisor for assigned silicon partners.
Align investments with SHI solution priorities, including AI, Modern Workplace, Datacenter, Cybersecurity, Infrastructure, and Lifecycle Services.
Work with Sales Leadership to identify growth opportunities, whitespace accounts, and strategic initiatives, ensuring investments support SHI objectives and sales motions.
Lead quarterly business reviews and executive performance discussions covering investment effectiveness, business impact, growth opportunities, risks, and recommended actions.
Collaborate with OEM Partner Managers and Alliance teams to identify and secure incremental alliance funding.
Integrate silicon partner priorities into broader OEM, alliance, EUC, Datacenter, AI, and Infrastructure go-to-market initiatives.
Own KPI performance for assigned partner portfolios and monitor influenced pipeline, gross margin contribution, MDF utilization, ROI, partner activation, and campaign effectiveness.
Drive consistency in planning, execution, partner satisfaction, forecast accuracy, and business review completion.
Promote accountability for measurable business outcomes and adoption of standardized planning frameworks, reporting methodologies, and best practices.
Support operational excellence through process standardization, governance, and accountability.
Communicate performance, risks, opportunities, and recommended actions through executive-ready reviews and reporting.