Sr Mgr Marketing

Consumers Energy•Jackson, MI

2d•Hybrid

About The Position

The Sr. Manager Marketing oversees the marketing and communications strategy and team for a business sector: Residential, Small Business, or C&I. The role covers product lifecycle management (PLM) communications, channel and content strategy, and broader 4P plans and playbooks for the sector’s product portfolio. The manager develops marketing-funnel tactics, capability roadmaps, and measurement strategies to achieve business outcomes and improve return on marketing investment. The role works across teams to build a strong understanding of customer segments and personas, market intelligence, and internal and external customer insights, while maintaining relationships with stakeholders including Product and Sales leadership. The position is hybrid, with required onsite work Monday, Tuesday, and Thursday at One Energy Plaza in Jackson, Michigan. The selected candidate must be within commuting distance or willing to relocate; a relocation package is available to those who qualify. This position is not eligible for current or future immigration sponsorship, including H-1B or TN sponsorship, and is not eligible for CPT, OPT, or STEM OPT employment.

Requirements

Ability to assess complex market landscapes and develop and implement focused, integrated marketing strategies with a proven record of success.
Ability to balance strategic planning with execution.
Ability to collaborate and communicate effectively.
Ability to lead and coordinate cross-functional efforts to achieve positive results.
Ability to connect customer needs to sector and product portfolio problem-oriented solutions.
Excellent program and project management skills.
Knowledge of utility product categories.
Strategic thinking to drive cross-functional integration, waste elimination, and customer value.
Strong business acumen.
Executive presence and ability to develop and present compelling business cases, marketing strategies, and campaign updates.
One of the following education and experience combinations: bachelor’s degree in Marketing, Economics, Communications, Business, or a related field and at least 7 years of experience leading cross-functional teams toward business goals; associate degree and at least 9 years of such experience; or high school diploma/GED and at least 11 years of such experience.
PE; B2B or B2C marketing capabilities expertise aligned with the supported sector; and expertise in EWR, DR, and EVs.
Experience in product marketing, creative/content development, media buying processes, and marketing return-on-investment analysis.
Must be within commuting distance of the Jackson, Michigan worksite or willing to relocate.
Must not require current or future immigration sponsorship; CPT, OPT, and STEM OPT candidates are not eligible.

Responsibilities

Oversee product-level strategies and goals for the team to ensure product sufficiency; provide employee performance feedback, support development plans, communicate corporate and customer-experience priorities, document standard work, and set clear priorities.
Collaborate with Product Leadership and Corporate Communications to develop an integrated brand strategy using customer needs, segmentation, and relevant marketing research.
Develop, define, and track full-funnel KPIs that support product targets, product trust and familiarity, and company goals.
Work with the Brand team, Sales, Marketing, and external agencies to create product awareness and familiarity campaigns that build trust, reduce cost per acquisition, and achieve business targets.
Align with product category directors and assess performance against sector and category business goals through ROI analyses, business cases, and daily, weekly, and monthly operating reviews using company lean business tools.
Recommend sector-level marketing budgets and resources needed to achieve product business goals.
Use PLM principles to create and execute sector marketing strategies that achieve business goals and outcomes, including margin, MW savings, and enrollments.
Oversee lifecycle communications, channel and content strategy, and 4P plans and playbooks for the sector product portfolio, ensuring alignment with Brand Guidelines, Customer Journey Maps, and product marketing strategies.
Develop marketing-funnel tactics, capability roadmaps, and measurement strategies.