Marketing-Sr Mgr

Verizon•Alpharetta, GA

2d•$105,000 - $201,000•Hybrid

About The Position

The Product Demand - Marketing Senior Manager is an execution-focused growth marketing role within Verizon’s Growth Marketing team. The position supports and reports to the Associate Director of Growth Marketing product demand campaigns and serves as a central coordinator among Product, Marketing, Sales, and Solutions teams to bring campaigns to market and drive demand. The role translates product positioning and messaging into full-funnel growth strategies, with a focus on audience segmentation, targeted list development, multichannel demand generation, and customer migration from legacy TDM networks to Verizon Advanced Solutions, as well as demand generation for those products among prospects. The Senior Manager develops and implements integrated campaigns to increase lead generation, pipeline velocity, customer acquisition, and revenue across Global Enterprise, Public Sector, and Business Market segments. The role coordinates cross-functional campaign development and governance, obtains field feedback, guides messaging and creative, develops migration campaigns, and partners with third parties and stakeholders on demand-generation content. It also works with database marketing to develop and refine target lists, uses customer analytics and AI resources to size addressable markets, equips sales teams with outreach materials, and measures campaign performance against KPIs to optimize return on investment.

Requirements

Bachelor’s degree or four or more years of work experience.
Six or more years of relevant experience, demonstrated through work experience, military experience, or specialized training.
Relevant marketing experience in B2B growth marketing, demand generation, campaign execution, marketing strategy, and/or Product Marketing.
Willingness to travel.

Nice To Haves

Experience with legacy network modernization campaigns or enterprise telecom product campaigns, such as Managed Network Services, IoT/FWA, Private Wireless, SIP/Voice, Wireline, or CX solutions.
Experience with audience targeting.
Experience presenting to audiences at all organizational levels, including executive leadership.
Experience developing campaigns in enterprise, Public Sector, and B2B marketing.
Practical experience applying AI tools to list building, campaign personalization, predictive audience targeting, or workflow efficiency.
Proficiency with marketing automation platforms such as Marketo or Eloqua, CRMs such as Salesforce, and database segmentation tools.
Customer segmentation experience.
Cross-functional leadership, analytical, and stakeholder management skills.
A proven track record in multichannel campaign execution.
Experience translating positioning and messaging frameworks into tactical marketing plans and campaign briefs.

Responsibilities

Develop campaign briefs and implement integrated marketing campaigns that support lead generation, pipeline velocity, customer acquisition, and revenue growth across Global Enterprise, Public Sector, and Business Market segments.
Coordinate Product Marketing, Segment Marketing, Field Marketing, Integrated Marketing, and creative execution teams; establish communication and governance processes to align objectives, provide updates, and track execution.
Engage field marketing and solutions teams to identify growth opportunities, collect campaign-performance feedback, and iterate on campaign tactics.
Translate product value propositions into concrete, multichannel growth campaigns.
Provide creative guidance based on strategic messaging, highlighting Verizon’s value, addressing customer friction points, and communicating the value proposition.
Plan and execute time-sensitive campaigns to migrate customers from legacy TDM and copper networks to fiber, Ethernet, and advanced wireless solutions.
Partner with third parties and stakeholders to develop content for programmatic and syndication demand-generation efforts.
Work with database marketing to build, refine, and maintain granular target lists based on Verizon customer analytics.
Use internal customer databases and AI resources to size addressable markets and develop targeted campaign lists.
Package marketing assets into ready-to-use outreach toolkits for sales representatives and account executives.
Track campaign KPIs, including click-to-convert rates, TDM-to-IP migration conversions, MQL/SQL volume, and incremental bookings, and optimize ROI.

Benefits

Medical, dental, and vision benefits.
Short- and long-term disability insurance.
Basic and supplemental life insurance and AD&D insurance.
Identity theft protection.
Pet insurance.
Group home and auto insurance.
Matched 401(k) savings plan.
Up to 8 company-paid holidays per year and up to 6 personal days per year.
Paid parental leave.
Adoption assistance.
Tuition assistance.
Other incentives and potential premium pay, including overtime, shift differential, holiday pay, and allowances, depending on the role.
Up to 15 days of vacation per year for newly hired employees, increasing with additional service.
Incentive-based compensation with potential to earn more.