Sr Mgr Marketing

Consumers Energy•Jackson, MI

1d•Hybrid

About The Position

The Sr. Manager Marketing oversees the sector (Residential, Small Business, or C&I) Marketing & Communications strategy and manages the marketing team supporting that sector. The role covers product lifecycle management communications, channel and content strategy, and the broader 4P plans and playbooks supporting the sector product portfolio. It develops marketing-funnel tactics, capability roadmaps, and measurement strategies to achieve business outcomes and optimize return on marketing investment. The position works collaboratively to build and maintain an understanding of customer segments and personas, market intelligence, and team dynamics based on internal and external customer insights, while maintaining relationships with key stakeholders, including Product and Sales leadership. The position is hybrid, with required onsite days Monday, Tuesday, and Thursday at One Energy Plaza in Jackson, Michigan. The selected candidate must live within commuting distance or be willing to relocate; relocation assistance is available to those who qualify. The role is not eligible for immigration sponsorship, including H-1B or TN sponsorship, and cannot hire individuals using CPT, OPT, or STEM OPT. Consumers Energy describes its workplace as inclusive and supportive of career development, growth, and stability. Benefits include competitive compensation, medical, dental, and vision coverage, a 401(k) with company match, paid parental leave, up to 13 paid holidays, paid time off, and educational assistance.

Requirements

Bachelor's degree in Marketing, Economics, Communications, Business, or a related field and at least 7 years of experience leading cross-functional teams to achieve business goals and objectives; or an associate degree and at least 9 years of such experience; or a high school diploma/GED and at least 11 years of such experience.
PE; B2B or B2C marketing capabilities expertise based on the sector supported; and expertise in EWR, DR, and EVs. The posting labels these qualifications required.
Experience in product marketing, creative/content development, media buying processes, and marketing return-on-investment analysis.
Ability to assess complex market landscapes and create focused, integrated marketing strategies and implement plans with a proven track record of success.
Ability to balance strategic planning with plan execution.
Ability to collaborate and communicate effectively.
Ability to lead and coordinate cross-functional efforts to achieve positive results.
Ability to relate customer needs to sector and product portfolio problem-oriented solutions.
Excellent program and project management skills.
Knowledge of utility product categories.
Strategic thinking to drive cross-functional integration, waste elimination, and customer value.
Strong business acumen.
Strong executive presence to develop and present compelling business cases, marketing strategies, and campaign updates.
Must be within commuting distance of One Energy Plaza in Jackson, Michigan, or willing to relocate.
Must not require current or future immigration sponsorship for a work visa; CPT, OPT, and STEM OPT candidates are not eligible.

Responsibilities

Oversee product-level strategies and goals for the team to ensure product sufficiency; provide employee performance feedback and support development plans; communicate corporate and customer-experience strategic priorities; document standard work; synthesize information and set clear priorities.
Collaborate with Product Leadership and Corporate Communications, using customer needs, segmentation, and marketing research to develop an integrated brand strategy incorporating product marketing and promotions.
Develop, define, and track full-funnel KPIs tied to product targets, product trust and familiarity, and company goals.
Work with the Brand team, Sales, Marketing, and external agencies to create product awareness and familiarity campaigns that increase trust, reduce cost per acquisition, and achieve business targets.
Align with product category directors and assess sector- and category-level performance against business goals through ROI analyses, business cases, and daily, weekly, and monthly operating reviews using company lean business tools.
Recommend sector-level marketing budgets and the resources needed to achieve product business goals.
Use product lifecycle management principles to create and execute sector marketing strategies that achieve business outcomes such as margin, MW savings, and enrollments.
Oversee lifecycle communications, channel and content strategy, and 4P plans and playbooks for the sector product portfolio, ensuring alignment with Brand Guidelines, Customer Journey Maps, and product marketing strategies.
Develop marketing-funnel tactics, capability roadmaps, and measurement strategies.
Perform other duties as assigned or necessary.