Marketing Mgr

Consumers Energy•Jackson, MI

1d•Hybrid

About The Position

The Marketing Manager develops marketing strategies to achieve business goals, including margin, megawatt savings, and customer enrollments. Working with Product Owners (Program Managers), the role uses research, analytics, customer journey maps, and other tools to develop go-to-market strategies. The manager defines marketing objectives, establishes funding requirements, and understands product budgets to direct customer-centric campaign strategies across channels and deliver against business targets. The position partners with product teams and engages Experience Design, Sales, Corporate Communications, Legal, third-party agencies, and other external teams. It is a hybrid position with required onsite work Monday, Tuesday, and Thursday at One Energy Plaza in Jackson, Michigan. The selected candidate must live within commuting distance or be willing to relocate; relocation assistance is available to those who qualify. The position is not eligible for current or future immigration sponsorship, including H-1B or TN sponsorship, and is not eligible for candidates working under CPT, OPT, or STEM OPT.

Requirements

Bachelor's degree in Marketing, Economics, Communications, Business, or a related field and at least two years of experience in strategic product marketing development and implementation; or an associate degree and at least four years of that experience; or a high school diploma/GED and at least six years of that experience.
Experience with strategic product marketing, including product features, SWOT analyses, value propositions and differentiators, perceived and real value, competitive environments, market potential, funnel objectives, and target markets.
Ability to define and drive multichannel go-to-market and promotional strategies to drive revenue throughout the product lifecycle.
Ability to assess complex market landscapes, create integrated marketing strategies, and implement plans with a proven track record of success.
Strong analytical and communication skills, including the ability to build compelling business cases and gain internal support for marketing initiatives.
Ability to coordinate cross-functional efforts to achieve positive results.
Excellent program and project management skills.
Proven experience in product marketing, creative/content development, media buying processes, and marketing return-on-investment analysis.

Responsibilities

Partner with product owners to influence product pricing and bundling strategies, plan new product launches, and manage cross-functional launch implementation.
Work with product owners, Sales, and Experience Design to design customer experiences that support business goals.
Develop product positioning by assessing the competitive landscape, understanding product features, and defining differentiated value propositions.
Participate in developing product attributes and pricing.
Create and execute go-to-market strategies, including engagement and channel strategies and campaign management.
Develop measurement strategies for marketing attribution and conversion targets to support optimal marketing return on investment.
Perform other duties as assigned or necessary.