Mgr, Marketing - Comm - AgVantage FS - Waverly, IA

GROWMARK, Inc.•Waverly, IA

About The Position

AgVantage FS is headquartered in Waverly, Iowa, and serves Northern and Eastern Iowa. It has about 400 employees, including seasonal workers, and approximately 23,000 customers. The cooperative operates in agronomy, energy, precision agronomy, and agri-finance, and is part of the GROWMARK System. The Marketing Manager is responsible for developing, maintaining, and supporting communications functions that enable the timely flow of information important to the company’s marketing efforts. The role works with department managers to promote the company’s products and services through marketing communications, strategic planning, reputation management, public relations, social media, advertising, and digital strategy. It creates and implements internal and external communications, coordinates with GROWMARK teams and vendors, manages trade shows, and oversees the company website and digital marketing activities. The position also monitors the company’s interests and exposure using current technology, supports positive product visibility and brand recognition, and generates metrics and reports on marketing efforts. The role may require work beyond normal hours to meet seasonal demands, occasional lifting of 21–50 pounds, and independent and overnight travel as needed.

Requirements

Normally requires a four-year degree in Business, Agriculture, Marketing, or a related field and at least five years of related experience and/or training, or an equivalent combination of education and experience demonstrating knowledge of intermediate to advanced marketing procedures and proficiency.
Demonstrate business knowledge, collaboration, communication, customer focus, decision-making, and skill-development abilities.
Ability to manage multiple projects at a time.
Must have and maintain a valid driver’s license and satisfactory driving record.
May be required to work beyond normal hours to meet seasonal demands.
Occasionally able to lift 21–50 pounds.
Must be willing and able to travel independently and overnight as needed.
Ability and willingness to participate in required training, including training on GROWMARK policies and procedures and other position-related training.
Employment is contingent on acceptable, job-related background, drug, motor vehicle, and/or reference checks, as applicable and permissible by law.

Nice To Haves

Basic Adobe Suite experience.
Photography experience.

Responsibilities

Work with department managers to increase awareness of product and service offerings through marketing communications, strategic planning, reputation management, public relations, social media, advertising, and digital strategy.
Write, design, and implement internal and external communications, including brochures, sell sheets, radio scripts, videos, social media posts, postcards, events, and trade shows.
Collaborate with GROWMARK Corporate Communications and the design team to implement local marketing tactics.
Serve as a liaison with vendors for advertising, public relations, and video projects, including projects that incorporate GROWMARK.
Plan and manage trade shows for industries such as logging, dairy, and farm technology.
Develop, implement, and maintain the company website to increase brand awareness, communicate its history, improve user experience, and engage prospects.
Create, maintain, and monitor the company’s digital marketing strategy across social media, the company website, online advertising, search engine optimization, web analytics, and internal SharePoint sites, and provide recommendations to management.
Use current technology, experience, and training to monitor and maintain the company’s interests and exposure.
Ensure positive product visibility, strong brand recognition, and company exposure to stakeholders.
Generate metrics and reports on marketing efforts.
Assist with company marketing meetings, trade shows, and events.
Coordinate department news releases, customer communications, and internal company communications.
Attend assigned meetings and personal development classes, seminars, and training.
Follow GROWMARK’s Code of Conduct and Corporate Compliance Program, as well as applicable Environmental Health and Safety, OSHA, and DOT policies and procedures.
Perform other duties as assigned.