Marketing & Comm Specialist

New Mexico State University•Las Cruces, NM

23h•Onsite

About The Position

New Mexico State University’s College of Arts & Sciences is seeking a Marketing & Comm Specialist. The position creates and refreshes marketing materials, social media content, drip campaigns, flyers, and email and text communications for potential students and participants. It plans and oversees multi-platform digital media campaigns to increase brand awareness and support enrollment objectives. The specialist leads the production of engaging campaign content and digital media assets, ensuring they align with the College’s brand voice, mission, and audience needs. Work may include promotional videos, student testimonials, and motion graphics. The role also develops digital media strategies that integrate formats such as video, photography, and interactive media. The specialist maintains College web pages and campaign landing pages in line with NMSU brand and accessibility standards. In coordination with departments, the role publishes accurate, timely information about programs, events, and student opportunities; reviews content and links; improves page organization, search visibility, and calls to action; and monitors website analytics to recommend improvements to user experience and recruitment outcomes.

Requirements

Associate’s degree and 7 years of relevant experience, or a bachelor’s degree and 5 years of relevant experience.

Nice To Haves

Experience developing digital marketing content and campaigns for multiple audiences.
Strong graphic design, photography, and video production or editing skills, with a portfolio of work.
Experience updating web pages through a content management system and writing clear, accessible web content.
Strong writing and editing skills for social media, email, web, and print.
Ability to manage multiple projects, meet deadlines, and work with departments to gather and verify information.
Experience using website and campaign analytics to assess results and recommend improvements.
Experience marketing academic programs or recruiting prospective students.
Proficiency with Adobe Creative Cloud or comparable design and video tools.
Knowledge of search engine optimization, digital accessibility, and brand standards.
Knowledge of or experience with Cascade CMS and WordPress, including updating page content, maintaining links, and publishing accessible, brand-consistent web pages.

Responsibilities

Create and refresh marketing materials, social media content, drip campaigns, flyers, and email and text communications for potential students and participants.
Create campaign assets, including video, photography, and landing page designs, to attract prospective students.
Plan and oversee multi-platform digital media campaigns that enhance brand awareness and support enrollment objectives.
Lead the production of engaging, visually compelling campaigns and digital media assets, such as promotional videos, student testimonials, and motion graphics.
Ensure content aligns with the NMSU College of Arts & Sciences brand voice, mission, and target audience needs.
Develop and execute digital media strategies aligned with the College’s marketing goals.
Maintain and update College web pages and campaign landing pages according to NMSU brand and accessibility standards.
Work with departments to publish accurate, timely information about programs, events, and student opportunities.
Review website content and links regularly and improve page organization, search visibility, and calls to action.
Monitor website analytics and recommend updates that improve the user experience and support recruitment goals.