Marketing-Sr Mgr

Verizon•Basking Ridge, NJ

18h•Hybrid

About The Position

The Product Demand Marketing Senior Manager is part of Verizon’s Growth Marketing team and reports to the Associate Director of Growth Marketing product demand campaigns. This execution-focused role coordinates Product, Marketing, Sales, and Solutions teams to bring demand-generation campaigns to market. The manager translates product positioning and messaging into full-funnel growth strategies and campaigns, with an emphasis on audience segmentation, targeted list development, multi-channel demand generation, and migrating customers from legacy TDM networks to Verizon Advanced Solutions, as well as generating prospect demand. The role develops and implements integrated campaigns to increase lead generation, pipeline velocity, customer acquisition, and revenue across Global Enterprise, Public Sector, and Business Market segments. It coordinates campaign governance, solicits field feedback, and iterates on tactics. The manager also guides messaging and creative development, plans time-sensitive TDM-to-IP migration campaigns, partners with stakeholders and third parties on content, uses customer data and AI resources to build targeted lists, equips sales teams with outreach materials, and tracks campaign performance against KPIs to optimize ROI. This is a hybrid role with a defined work location, working from home and at least three days per week in the office. Scheduled hours are 40 per week, and travel is required. Compensation is incentive-based, with a stated full-time annual salary range of $105,000–$201,000; Illinois and New York ranges are $115,500–$201,000.

Requirements

Bachelor’s degree or four or more years of work experience.
Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training.
Relevant marketing experience in B2B growth marketing, demand generation, campaign execution, marketing strategy, and/or Product Marketing.
Willingness to travel.

Nice To Haves

Experience with legacy network modernization campaigns or enterprise telecom product campaigns, such as Managed Network Services, IoT/FWA, Private Wireless, SIP/Voice, Wireline, or CX solutions.
Experience with audience targeting.
Experience presenting to all levels of an organization, including executive leadership.
Experience developing campaigns in enterprise, Public Sector, and B2B marketing.
Practical experience applying AI tools to list building, campaign personalization, predictive audience targeting, and workflow efficiency.
Proficiency with marketing automation platforms such as Marketo or Eloqua, CRMs such as Salesforce, and database segmentation tools.
Customer segmentation experience.
Cross-functional leadership, analytical, and stakeholder management skills.
Proven track record in multi-channel campaign execution.
Experience translating positioning and messaging frameworks into tactical marketing plans and campaign briefs.

Responsibilities

Develop campaign briefs and implement integrated campaigns to drive lead generation, pipeline velocity, customer acquisition, and revenue across Global Enterprise, Public Sector, and Business Market segments.
Coordinate Product Marketing, Segment Marketing, Field Marketing, Integrated Marketing, and creative execution teams, establishing communication and governance processes to align objectives and track execution.
Engage field marketing and solutions teams to identify growth opportunities, gather campaign feedback, and iterate on tactics.
Translate product value propositions and positioning into actionable, multi-touch growth campaigns.
Guide campaign messaging and creative development to communicate Verizon’s value, address customer friction points, and demonstrate the value proposition.
Plan and execute time-sensitive campaigns to migrate customers from legacy TDM and copper networks to fiber, Ethernet, and advanced wireless solutions.
Partner with third parties and stakeholders to develop content for programmatic and syndication demand-generation efforts.
Work with database marketing to build, refine, and maintain granular target lists using customer-base analytics.
Use internal customer databases and AI resources to size addressable markets and develop targeted campaign lists.
Package marketing assets into ready-to-use outreach toolkits for direct sales representatives and account executives.
Track campaign KPIs—including click-to-convert rates, TDM-to-IP migration conversions, MQL/SQL volume, and incremental bookings—and optimize ROI.

Benefits

Medical, dental, and vision coverage.
Short- and long-term disability insurance.
Basic and supplemental life insurance and AD&D insurance.
Identity theft protection.
Pet insurance.
Group home and auto insurance.
Matched 401(k) savings plan.
Up to 8 company-paid holidays per year and up to 6 personal days per year.
Paid parental leave.
Adoption assistance.
Tuition assistance.
Incentives and potential premium pay, including overtime, shift differential, holiday pay, and allowances, depending on the role.
Up to 15 days of vacation per year for newly hired employees, increasing with service.