Sr Campaign Mgr

ServiceNow•New York, NY

17h•$155,400 - $272,000

About The Position

The Senior Campaign Manager owns the strategic vision for ServiceNow’s social and content program across platforms including Meta, LinkedIn, YouTube, TikTok, X, and emerging channels. The role develops an always-on program grounded in authentic storytelling, cultural relevance, and community engagement, with accountability for building brand awareness, credibility, and relevance across social channels. It reports to the Director of Social Media. The position defines ServiceNow’s voice and presence in social spaces, identifies opportunities to evolve its content approach based on audience behavior and insight, and activates the community to create culturally relevant moments. It partners with creative teams, product marketing, editorial leadership, community managers, customer marketing, proof teams, paid media, and performance teams to bring strategy to life.

Requirements

10+ years of demonstrated experience in social and content strategy, including building differentiated strategies across brand channels, always-on programs, or editorial-led social presence.
Deep fluency across LinkedIn, Meta, TikTok, YouTube, and emerging platforms, including algorithmic distribution, paid amplification, community dynamics, and how cultural moments travel across platforms.
Proven strategic leadership in defining content architecture, positioning, and audience strategy for always-on brand channels.
Strong brief-writing and strategic communication skills, including the ability to distill complex brand challenges into actionable narratives and confidently present strategic work.
Data literacy and analytical rigor, including defining KPIs, interpreting performance dashboards, and translating findings into strategic decisions.
Strong cross-functional operating skills and the ability to build stakeholder trust and lead through influence.
Creative judgment and attention to detail, with a strong point of view on content quality, consistency, craft, and effectiveness.
Entrepreneurial spirit and comfort working in ambiguity, rapidly developing context, and establishing new ways of working.

Nice To Haves

Experience in B2B, technology, or complex categories where trust, credibility, and thought leadership matter.
Experience in AI, enterprise software, or similar spaces.

Responsibilities

Define ServiceNow’s strategic positioning and vision across social platforms, and develop a roadmap aligned with the editorial calendar, product launches, thought leadership, and cultural opportunities.
Set audience targets and platform-specific organic strategies for reaching enterprise buyers; identify and evolve content pillars using audience behavior, engagement patterns, and strategic insights.
Develop integrated content strategies and scalable, always-on programming architectures that translate brand positioning into channel-native programs.
Steward ServiceNow’s social brand, ensuring content reflects its visual standards, tone, and perspective.
Partner with creative teams to brief, concept, and execute social content across photo, video, thought leadership, and community-generated content; write clear, strategically useful creative briefs.
Test content formats and creative approaches to improve engagement, reach, and audience connection.
Activate the ServiceNow community of practitioners, builders, and decision-makers to uncover insights and culturally relevant opportunities.
Use community conversations and user-generated content to inform strategic challenges and social moments; develop community-first campaigns and activations that drive engagement and strengthen brand perception.
Use performance data and audience insights to refine content strategy, identify opportunities, and recommend strategic changes and platform investment.
Partner with product marketing to integrate product narratives into social storytelling; align with editorial and brand strategy teams on broader positioning and messaging.
Work with customer marketing and proof teams to bring customer success stories and advocacy to social, and coordinate with paid media and performance teams on amplification.
Build trusted cross-functional relationships across creative, product, data, and marketing disciplines.
Monitor business, technology, cultural, and social trends; track platform changes and audience behavior; build and maintain social listening and cultural trendspotting programs.