Mgr, Digital Marketing Organic Search

PDS Health•Irvine, CA

12d

About The Position

The SEO Marketing Manager develops, implements, and manages PDS Health’s search visibility strategy across multiple national and localized websites, covering traditional SEO, answer engine optimization (AEO), and generative engine optimization (GEO). The role focuses on improving organic traffic and AI-driven visibility, conversions and appointment volume, and PDS Health’s discoverability and citation presence across traditional and AI-powered search systems. It calls for strategic and analytical judgment, commercial fluency, and the ability to manage multiple projects under tight deadlines. The manager works with cross-functional teams and seeks to improve team practices and capabilities through AI and automation. The role leads internal SEO specialists and coordinates with agencies, vendors, and teams across web development, content, video, marketing, design, product, and field marketing. It owns technical and local search readiness, structured data, entity and citation strategies, measurement and reporting, and the development of guidelines and training. The position also monitors evolving search and AI systems and connects search performance to business outcomes.

Requirements

6–8 years of relevant SEO experience for a business with national locations, including demonstrated experience adapting strategy to AI-powered search (AEO/GEO).
2–3 years of management experience leading an SEO or digital marketing team.
Bachelor’s degree from an accredited college in Marketing, Communications, or a related field; 8+ years of experience may substitute for the degree.
Demonstrated ability to prioritize effectively and drive business outcomes through search visibility in a large, multifaceted, fast-paced environment.
Expertise with Conductor or BrightEdge, SEMrush, Google Search Console, Ahrefs, Screaming Frog, MOZ, PageSpeed Analysis, link analysis, and related tools.
Working expertise with at least one AI visibility or citation-tracking platform, such as Profound, Otterly.AI, Semrush AI Toolkit, or Ahrefs Brand Radar, or equivalent experience building AI citation tracking from available tools.
Expert knowledge of technical SEO and structured-data/schema strategy for AI extractability, with the ability to stay current on standards and perform regular technical and AI-readiness audits.
Ability to analyze data, business objectives, and context to provide actionable SEO and AI-visibility recommendations across multiple brands.
Knowledge of HTML, including ARIA/accessibility, OG metatags, and structured data/schema.org; CSS; XML and JSON sitemaps; and page optimization techniques and technologies.
Excellent interpersonal, oral, written communication, and teamwork skills.
Ability to multitask without compromising work quality.
Ability to respond to common inquiries from customers, staff, regulatory agencies, vendors, and other members of the business community.
Detail-oriented, process-focused, proactive, organized problem-solving skills, with the ability to prioritize.
Polished communication skills and ability to lead strategic conversations with leadership, translating AI visibility and search performance into business and commercial terms.
Ability to measure strategy effectiveness using rankings, AI citation share, traffic, and conversions and make data-driven decisions.
Comfort operating amid ambiguity as AI search standards and measurement practices evolve.
Ability to manage effectively in an evolving marketing department and fast-paced environment.

Nice To Haves

Experience with HTML, CSS, JavaScript coding, and other web programming skills.
Experience with Adobe Analytics, Google Analytics, and data visualization tools such as Tableau, Power BI, or Marketing Intelligence.
Prior experience launching or growing new brands, sites, or products through SEO, AEO, or GEO.
Prior experience working closely with an SEO agency to expand efforts and impact.
Experience building or scaling automated SEO/content workflows to reduce manual execution.
Experience in retail and/or healthcare industries.
Experience connecting search and AI visibility performance to revenue, appointment volume, or comparable commercial outcomes.

Responsibilities

Develop strategic search visibility roadmaps covering on-page and off-page SEO, AEO, and GEO across national and local websites.
Own AI search visibility, including entity strategy, structured data and schema markup for machine extractability, and citation and mention tracking across ChatGPT, Perplexity, Google AI Overviews, and Gemini.
Implement data-driven search tactics measured against business goals such as organic growth, AI citation and mention share, return visitors, acquisition, engagement, conversions, and appointment volume.
Manage the internal SEO team, external agencies, and vendors to prioritize and execute a cohesive search visibility strategy.
Conduct technical SEO audits, including assessments of extractability and structured-data readiness for AI retrieval systems, and present findings and recommendations to leadership and teams.
Build and maintain automated workflows for keyword research, SEO briefs, and content review.
Monitor backlink profiles and off-site authority signals; develop, execute, and manage link-building and digital authority strategies.
Maintain and improve metatags and structured data.
Own local and practice-level AI visibility; partner with Field Marketing and the MOD/Yext data pipeline to support accurate listings and entity data for local and condition-specific searches.
Collaborate across channels to develop strategies for dental industry and specialty categories, including PDS Health’s representation in AI-generated category comparisons, and deliver business value.
Work with web developers, editors, video producers, marketing, design, and product teams to optimize relevant activities for search and AI visibility.
Build internal and field-team understanding of SEO, AEO, and GEO by documenting guidelines and providing training as needed.
Monitor and administer web analytics dashboards, AI visibility monitoring tools, and reporting platforms; report on traffic and AI citation performance in relation to business outcomes and recommend improvements.
Research industry updates, SEO/AEO/GEO trends, search and AI model changes, and best practices to inform recommendations.
Mentor and lead a team of specialists with support from the manager.