Search Marketing Analyst

Cyncly•United States,

1d•$70,000 - $80,000•Remote

About The Position

The Search Marketing Analyst plans, executes, analyzes, and optimizes paid search campaigns across Google Ads and Microsoft Ads. The role focuses on driving qualified traffic, improving conversion performance, and maximizing return on ad spend through data-driven decision making. The analyst manages paid search and display activity, monitors campaign and web analytics performance, and develops recommendations and strategies aligned with client goals. The position works closely with team members and communicates project progress, timelines, and results to the team and management.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or a related field.
At least 4 years of experience in paid search and display marketing, lead generation, and ecommerce.
Ability to comprehend complex and detailed information, handle multiple tasks efficiently and effectively, and work independently with minimal supervision.
Proficiency in Google Sheets, Microsoft Office products (Excel and PowerPoint), Google Ads (including setting up new ad accounts with clients), Microsoft Ads, Google Ads Editor, and Google Analytics.
Google Ads certification.
Experience managing a marketing budget of up to one million dollars.
Excellent oral and written communication skills.

Nice To Haves

Experience using Google Tag Manager.

Responsibilities

Perform daily account management for pay-per-click accounts on Google Ads and Microsoft Ads for a variety of clients.
Maintain and monitor keyword bids, daily and monthly account budget caps, impression share, negative keywords, quality score, and other important account metrics.
Manage and maintain updates for large keyword lists.
Develop and test ad copy, extensions, and landing page recommendations.
Recommend and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other aspects of paid search in accordance with client goals.
Build new paid search campaigns, ad groups, and accounts, and assist in creating new paid search marketing initiatives.
Keep up with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports, and key reporting tools, and identify important areas in accordance with client goals.
Monitor and evaluate search results and performance across major search channels.
Communicate project development, timelines, and results to the team and management.
Work closely with other team members to meet client goals.