Senior Manager, Search (Paid & Organic)

ButcherBox•Watertown, MA

1d•$122,000 - $136,000•Hybrid

About The Position

ButcherBox is seeking a Senior Manager of Search to own its paid search program on the Growth Marketing Team and lead the company’s presence across organic and AI-driven search. The role focuses primarily on paid search, managing a significant Google and Microsoft Ads budget to grow new membership against efficiency targets. It also owns the SEO and generative engine optimization (GEO) roadmap, coordinating with a specialist contractor to prioritize and deliver organic search work that supports the business. The position reports to the Associate Director of Paid Search and works with CRO, creative, brand, analytics, content, and development teams. It is a senior-level individual contributor role based in Watertown, Massachusetts, with a hybrid schedule and the flexibility to work from home two to three days per week. The stated base salary is $122,000–$136,000.

Requirements

At least 5 years of hands-on paid search management for a DTC, ecommerce, or subscription brand, with direct ownership of a seven-figure budget.
Deep expertise in Google Ads and Microsoft Ads.
Fluency in GA4 or a similar analytics platform, attribution tradeoffs, and incrementality measurement.
A track record of scaling new-customer acquisition, not only optimizing for ROAS.
Experience managing an agency or contractor against a roadmap, including pushing back on recommendations when appropriate.
Working knowledge of SEO fundamentals and how AI search surfaces source and cite brands.
Strong project management skills and the ability to drive cross-functional work without direct authority.
Clear communication with senior stakeholders and the ability to translate performance into business decisions.

Nice To Haves

Experience in subscription, food, or CPG businesses.
Hands-on exposure to AI visibility tools such as Profound or the Semrush AI toolkit.
Agency background supporting DTC brands.

Responsibilities

Own ButcherBox’s paid search program across Google and Microsoft Ads, including Search, Shopping, and Performance Max, with a seven-figure annual budget.
Drive new member acquisition against customer acquisition cost (CAC) and payback targets through account structure, bidding strategy, query mining, and negative keyword management.
Set brand versus non-brand investment strategy and run incrementality tests, including geo holdouts and brand search tests, to assess the effectiveness of spend.
Partner with the CRO team and creative team on landing page and ad copy testing.
Build forecasts and pacing plans, and report performance and insights to senior leadership.
Test emerging formats and automation, including AI Max and ads in AI Overviews and AI Mode.
Own the SEO and GEO roadmap and manage the work cadence with a specialist contractor, setting priorities, tracking deadlines, and challenging recommendations when the business case is weak.
Align and unblock content, development, and brand resources so organic work is delivered.
Use paid query and conversion data to prioritize organic and AI search work and manage overlap between paid and organic search.
Report on organic and AI visibility, including ButcherBox’s presence in ChatGPT, Perplexity, and AI Overviews, alongside paid results as one view of total search presence.

Benefits

Medical, dental, vision, and life insurance.
Employer-funded HSA.
Short- and long-term disability benefits.
401(k) with generous employer match.
Annual bonus based on company performance.
Unlimited paid time off.
20 weeks of parental leave.
Annual Learning & Development stipend.
Access to personal and professional coaching solutions through BetterUp.
Free Custom Classic ButcherBox each month.
Weekly lunch reimbursement.
Reimbursement for wellness activities.
Employee Assistance Program (EAP).
Fertility benefits.
Catered office lunch every Tuesday and Wednesday, plus unlimited coffee, tea, and snacks.