Director, Search Engine Marketing

Horizon Media•New York, NY

1d•$145,000 - $165,000

About The Position

Horizon Media is seeking a highly motivated Director to lead multiple teams and client portfolios within its growing Search Marketing practice. The Director leads client relationships, develops and administers Search and Digital account strategies, manages campaign processes, and fosters innovation through testing and learning. The role also includes developing points of view for internal and external partners, mentoring junior staff, and contributing to new business engagements. The Director directly manages several Associate Directors and provides overall team leadership. The position works with internal and external clients, cross-functional team members, and search engine representatives.

Requirements

At least 8 years of experience directly related to Search Engine Marketing, including Google, Yahoo!, and Bing, with a focus on direct-response campaigns (CPA, CPL, ROI, and ROAS).
Bachelor’s degree.
Strong interpersonal and verbal communication skills, including the ability to communicate clearly and effectively by phone, email, and in writing.
Excellent organizational skills and ability to manage multiple responsibilities.
Expertise managing bid optimization platforms such as DART Search, Kenshoo, and Marin.
Advanced MS Excel fluency, including pivot tables, charts, VLOOKUP, and SUMIFS.
Experience using site analytics programs for SEM analysis and insights, such as Google Analytics, Omniture, and CoreMetrics.

Responsibilities

Lead applicable client relationships on behalf of the Search team.
Manage part of the Search team across multiple clients and establish or refine processes for creating, implementing, tracking, analyzing, and optimizing paid search campaigns across Google AdWords, Yahoo! Search Marketing, Bing, and other search engines.
Motivate and inspire team members from junior analysts through associate directors to drive continual improvements in client business performance.
Drive new business engagements from RFP completion and strategy development through prospective-client pitches and transition to Horizon management.
Evaluate new technologies, strategies, and techniques across the search landscape and assess their potential for experimentation in existing or new client engagements.
Develop paid search strategy, testing methodology, and roadmaps for clients.
Manage day-to-day relationships with key search engine representatives.
Directly manage several Associate Directors and provide overall team management.
Mentor junior staff and champion a test-and-learn innovation culture.