Paid Media Manager, Search Engine Marketing (SEM)

1-800-FLOWERS.COM, Inc.•Atlanta, GA

About The Position

1-800-FLOWERS.COM, Inc. is seeking an experienced Paid Media Manager, Search Engine Marketing (SEM) to develop, manage, and optimize paid search campaigns across multiple brands. The role combines strategic planning with hands-on campaign management to drive customer acquisition, maximize return on advertising spend, and identify growth opportunities. The manager collaborates with teams across Marketing, Analytics, Technology, Product, and Finance to help shape the paid search strategy and contribute to business growth.

Requirements

At least 4 years of hands-on experience in paid search, search engine marketing, or performance marketing.
Experience managing paid search campaigns in retail, e-commerce, direct-to-consumer, marketplace, or similarly performance-driven environments.
Strong proficiency in Google Ads, including Search, Shopping, Performance Max, Smart Bidding, and audience targeting.
Experience with Microsoft Advertising and managing campaigns across multiple brands, product categories, or business units.
Demonstrated success managing substantial advertising budgets while driving revenue growth and improving campaign efficiency.
Experience developing and optimizing manual and automated bidding strategies.
Strong analytical skills and the ability to interpret complex performance data and translate findings into actionable recommendations.
Advanced proficiency in Microsoft Excel or Google Sheets.
Strong communication, organizational, and problem-solving skills.
Ability to balance strategic planning with hands-on campaign execution in a fast-paced environment.
Proactive, detail-oriented mindset and passion for continuous improvement, testing, and innovation.

Nice To Haves

Google Ads, Microsoft Advertising, or Search Ads 360 certifications.
Experience with Google Analytics, Adobe Analytics, Sigma, SQL, or other marketing analytics platforms.
Knowledge of Google Merchant Center and product feed optimization.
Experience with Feedonomics, Apple Search Ads, affiliate marketing, or emerging digital advertising platforms.
Familiarity with AI-powered marketing tools, automation, and advanced measurement solutions.

Responsibilities

Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, Dynamic Search Ads, and remarketing.
Monitor campaign performance and implement strategies to improve return on ad spend, conversions, customer acquisition, and marketing efficiency.
Oversee paid search budgets, develop performance forecasts, and allocate advertising investments to maximize revenue and growth.
Develop and refine manual and automated bidding strategies, audience targeting, and campaign segmentation.
Analyze key performance indicators, including ROAS, ROI, CPA, CTR, conversion rates, revenue, and impression share, and turn findings into actionable insights.
Develop and execute tests across ad copy, bidding approaches, audiences, landing pages, and emerging advertising capabilities.
Partner with Analytics, Data Science, Product, Development, and Technology teams to enhance conversion tracking, attribution, audience integration, and campaign effectiveness.
Use automation, AI-powered tools, and campaign management technologies to streamline processes and improve performance.
Communicate campaign results, performance insights, and growth opportunities to leadership and key stakeholders.

Benefits

Medical, dental, vision, life, and disability insurance for the associate and eligible dependents.
Flexible Spending Account (FSA) and Health Savings Account (HSA).
401(k) retirement savings program.
Mental health resources and Employee Assistance Program (EAP).
Paid vacation time, accrued based on hours worked and tenure.
Paid company holidays.
Employee discount across the company's family of brands.
Potential eligibility for annual merit-based compensation increases, where applicable.
Health and wellness programs.
Professional development opportunities.
Comprehensive and competitive benefits for eligible full-time team members.