Senior Specialist Paid Search (SEM)

EcoShield•Salt Lake City, UT

5d•Onsite

About The Position

The Senior Specialist Paid Search (SEM) will own day-to-day management of high-volume, performance- and ROI-focused Google Ads and Microsoft Ads programs with profitability targets. The role will rebuild account structures for modern, AI-driven advertising platforms and help evaluate and onboard advertising and MarTech vendors. Campaigns support a National Inside Sales team, with success measured through qualified lead volume, connected leads, sold subscriptions, and customer acquisition costs (CAC). This is a hands-on role with a growth path as the channel and team scale. The position is based in an in-office work model, with an expectation of working in the office five days per week. EcoShield Pest Solutions offers competitive compensation, with base salary commensurate with experience, and full benefits. The work takes place inside a climate-controlled office with quiet to moderate noise levels. Physical requirements include prolonged sitting, frequent typing and computer mouse use, occasional lifting and carrying of office materials or supplies up to 25 pounds, and clear vision for reading documents and screens.

Requirements

At least 4 years of hands-on paid search experience building and managing profitable, high-volume programs, including meaningful annual budgets.
Experience creating, managing, and optimizing local-focused digital marketing campaigns.
Deep, current knowledge of Google Ads and Microsoft Ads, including current campaign types, bidding features, and AI-powered capabilities on both platforms.
Experience evaluating, piloting, and onboarding advertising or MarTech vendors.
Strong analytical skills, exceptional Microsoft Excel skills, comfort with reporting tools, and rigor in test design.
A builder mentality and comfort rebuilding accounts and processes from a basic state to a sophisticated one.

Nice To Haves

Experience generating leads for an inside sales or call-based conversion environment, including use of call tracking platforms.
Experience managing Local Services Ads.
Home services and/or local services category experience.
Current Google Ads certifications.

Responsibilities

Manage Google Ads and Microsoft Ads portfolios day to day at high volume, against profitability, cost-per-lead (CPL), and customer acquisition cost (CAC) targets.
Rebuild and restructure campaigns, ad groups, keywords, and assets to align with current platform functionality and capture demand at scale.
Develop bidding strategies using offline conversion values to optimize toward sold subscriptions rather than raw lead volume.
Use current Google and Microsoft advertising capabilities, including Performance Max, AI-powered search campaigns, Demand Gen, asset and audience signal strategies, and coordination with Local Services Ads.
Run structured tests of bid strategies, incrementality, ad copy, and landing pages, and document results.
Help evaluate, pilot, and onboard advertising and MarTech vendors, and provide clear recommendations to the Director.
Pace and forecast the search channel budget and report weekly on spend, CPL, CAC, and return on ad spend (ROAS).
Maintain conversion tracking integrity with the analytics team, including call tracking and offline conversion feeds.