Marketing Mgr

Consumers Energy•Jackson, MI

3d•Hybrid

About The Position

The Marketing Manager develops marketing strategies to achieve business goals, including margin, megawatt savings, and customer enrollments. Working with Product Owners (Program Managers), the role uses research, analytics, customer journey maps, and other tools to develop go-to-market strategies. The manager defines marketing objectives, establishes funding requirements, understands product budgets, and directs customer-centric campaign strategies across channels. The role collaborates with Product Teams, Experience Design, Sales, Corporate Communications, Legal, third-party agencies, and external teams. It is a hybrid position with required onsite work Monday, Tuesday, and Thursday at One Energy Plaza in Jackson, Michigan. The selected candidate must be within commuting distance or willing to relocate; relocation assistance is available to candidates who qualify. The position is not eligible for current or future immigration sponsorship.

Requirements

Demonstrated ability to assess complex market landscapes, create integrated marketing strategies, and implement successful plans.
Strong analytical and communication skills, including the ability to build business cases and gain internal support for marketing initiatives.
Ability to coordinate cross-functional efforts to achieve positive results.
Excellent program and project management skills.
Experience in product marketing, creative and content development, media buying processes, and marketing return-on-investment analysis.
Ability to define and drive multichannel go-to-market and promotional strategies across all stages of the product lifecycle.
Bachelor's degree in Marketing, Economics, Communications, Business, or a related field, plus at least 2 years of strategic product marketing development and implementation experience; or an associate degree plus at least 4 years of such experience; or a high school diploma/GED plus at least 6 years of such experience.
Must not require current or future immigration sponsorship for a work visa; CPT, OPT, and STEM OPT candidates are not eligible.

Responsibilities

Partner with product owners to influence product pricing and bundling strategies, plan new product launches, and manage cross-functional launch implementation.
Work with product owners, Sales, and Experience Design to develop a customer experience that supports business goals.
Develop product positioning by assessing the competitive landscape, understanding product features, and defining differentiated value propositions.
Participate in developing product attributes and pricing.
Create and execute go-to-market strategies, including engagement and channel strategies and campaign management.
Develop a measurement strategy for marketing attribution and conversion targets to support an optimal marketing return on investment.
Coordinate with internal teams, agencies, and external partners to deliver marketing initiatives.