Sr. Marketing Manager

Lumexa Imaging•Raleigh, NC

141d

About The Position

Lumexa Imaging is seeking a digital-forward Sr. Marketing Manager to lead integrated marketing for a Lumexa Imaging brand team, with an emphasis on online strategy and execution across website, digital, social, and CRM. The role is responsible for executing tactical campaigns and initiatives to drive demand for Touchstone Medical Imaging as part of the outpatient imaging portfolio. The position reports to the Sr. Director of Marketing. It has a physical workspace in the Raleigh, North Carolina office with flexible remote work options, or may be fully remote from anywhere in the United States; candidates in North Carolina, Oklahoma, or Pennsylvania are preferred. The Sr. Marketing Manager will use data, insights, and competitor knowledge to support local market and customer strategy, develop and execute omnichannel marketing plans, and measure and communicate the impact of marketing efforts. The role collaborates with agency partners, Sales, and cross-functional teams to develop insight-led content and creative, execute digital and traditional campaigns, and optimize performance across customer channels and touchpoints.

Requirements

Bachelor’s degree in Business, Marketing, or another relevant area.
At least 5 years of marketing or brand management experience, with emphasis on online strategy.
Experience working with a cross-functional team to achieve goals.
Demonstrated capability in insights-based marketing, brand strategy, omnichannel execution, and measurement.
Experience developing creative briefs and executing cohesive content strategy across channels.
Experience in digital marketing strategy, website analytics tools such as Google Analytics, and content management systems such as WordPress and Elementor.
Experience with social media content and creative development and scheduling, including LinkedIn, Facebook, Instagram, Canva, and Hootsuite.
Knowledge of a broad tactical marketing mix, including materials for sales professionals and direct-to-consumer/patient materials.
Experience with reputation management platforms.
Ability to work in a highly matrixed organization and deliver results through solid-line and dotted-line reporting relationships.
Strong work ethic and enthusiasm for a dynamic environment.
Working knowledge of Adobe Creative Suite and Marketo or another email marketing CRM platform.
Strong verbal and written communication and interpersonal skills for communicating with internal functions and key stakeholders.
Demonstrated project management skills, attention to detail, and ability to meet timelines.
Proficiency in Microsoft Office Suite.

Nice To Haves

Previous healthcare or consumer services experience is desired but not required.

Responsibilities

Support development of local market and customer strategy using data, insights, and competitor knowledge to identify opportunities and shape measurable go-to-market plans.
Implement omnichannel strategies and tactical marketing plans for Touchstone Medical Imaging to drive demand at outpatient imaging centers, including advertising, collateral, email marketing, social media, and events.
Develop insights-led marketing creative and content aligned with strategic priorities and customer insights across direct-to-consumer, healthcare-provider, and sales channels.
Implement the Marketing Excellence framework, including segmentation and targeting, business intelligence tools, and KPI reporting.
Execute launches for new center locations and technology and innovation pipeline investments.
Work with Sales to activate brands through physician materials and strategic promotional efforts.
Plan, manage, and execute digital and social marketing initiatives with agency partners, including SEO, SEM, content marketing, website updates, social media, CRM, and emerging AI/LLM content development.
Identify trends and evaluate emerging platforms and technologies to optimize spending and performance based on user insights.
Evaluate the end-to-end customer experience across multiple channels and customer touchpoints.